Editor’s Note: Originally published on July 5, 2018, updated on Mar. 23, 2023.
You can’t deny that it’s exciting to expand internationally on Amazon. But many sellers are puzzled or put off by the idea of transferring their offers across venues. We’re here to help. Here is a list of options for when you migrate your Amazon listings.
When it comes to international expansion on Amazon, everyone wants a piece of the action. But sellers tell us copying listings from one venue to another is easier said than done. Luckily, there’s more than one way to migrate your Amazon listings across venues. Here’s how you can migrate internationally:
- Ask your Account Manager for help.
- Migrate your Amazon listings with an automated tool.
- Migrate internationally using Amazon tools.
- Manually transfer offers to other venues.
Ask Your Amazon Account Manager
If you want to port your listings from one marketplace to another, Amazon may be able to help with the Global Selling program. It designates an Amazon Account Manager to each seller who signs up. The help page also features a few tutorials on how to expand to established and emerging venues.
Asking an Amazon representative for help is great if you want to migrate not just your offers, but also your product reviews. But you can only do that between certain venues. For instance, you can copy product reviews from your US to your Amazon UK product page. It doesn’t work the other way around, though.
But the greatest perk is access to Global Expansion Opportunities (GEO), a tool that is only available to you via your Account Manager. It flags up products from your current inventory that may do well on other venues based on factors like demand, average price, and sales rankThe sales rank of products on Amazon ind… More.
Migrate Offers Using Software
If you’d like to migrate your inventory to venues where your products are already listed, then use Sellery. It’s an automated repricingIt’s the practice of controlling and c… More software tool developed by SellerEngine. It won’t create new product pages for you, but it will transfer listings in bulk.
Sellery can automate much of the work involved in migrating your inventory to a new venue. It works for Unified Accounts Also called an Amazon European Ma… More and any separate venues associated with an account. So, you’ll be covered regardless of how your seller account is set up.
Assuming you’ve registered as a Professional seller on the new venue and you’re an active Sellery user, adding the new venue to your Sellery account is a two-step process:
- Navigate to Settings > Accounts. Click on ‘New’ above the list of marketplaces displayed at the top left. Select the venue you’d like to link to from the drop-down list. Hit Save, and we’re ready to move on to the next step!
- Go to Settings > Pricing Overview. Select your venue from the list displayed on this page. Add pricing rules for those Smart Lists which include the items you’d like to list. Prepare a Pricing Rule from your other venues. Or come up with a new one specific to this marketplace.
Note: To migrate your entire inventory, select ‘Everything’ instead of specific Smart Lists.
Congratulations, your venue is now associated with your account! All your items are ready to be priced and listed. Simply hit Save again, and Sellery will migrate and price your selected inventory on the new venue. That’s it; you did it in just two easy steps!
Migrate with Amazon Tools
If you have a North America account, you can use two Amazon tools to manually transfer your listings across venues. As explained here, it’s simply a matter of finding them and following instructions. Here’s how to transfer these offers via Amazon:
- Migrate listings to one other venue by hand using the Expand Offers Internationally tool. It generates an Inventory Loader feed file that you can upload to your new venue.
- Update and sync listings to one or more venues automatically via Build International Listings (BIL). Any listing updates will instantly reflect on all chosen venues.
The tutorial below shows you where to find BIL and how to use it. If you’re a US seller, be sure to consider the Remote Fulfillment option. It duplicates listings and adjusts fulfillment fees automatically. But it also enables you to sell to customers in Canada or Mexico without shipping any inventory abroad!
Manually Transfer Offers to Other Amazon Venues
Last but not least, there’s always the option to migrate your Amazon listings to any venue you want by hand. If you have the time and the computer skills to edit spreadsheets, then go for it!
But bear in mind that you’ll need to enter most of the data yourself. If you sell books, for instance, when you transfer data from the Active Listings report to the Inventory File template, a sizable chunk of information will be missing. So, you must add data for fields like author, SKU, manufacturer, etc.
If you already have your listing information ready, simply follow these steps:
- Log into Seller CentralAmazon Seller Central is a portal or a h… More on the venue you’re currently selling on.
- Download the Active Listings report.
- Fill in a template file (Inventory File template and Inventory Loader file links available here).
- Upload the listings to your new marketplace using the upload features within the files.
We Can Help!
We hope our list has broadened your horizons and given you the confidence to branch out from your home venue and onto new markets. If you need more information or you’d like us to guide you through the process of migrating listings over to a new venue with Sellery, our dedicated team is always at your service.
Melanie takes an active interest in all things Amazon. She keeps an eye on the latest developments and keeps Amazon sellers up to speed.
9 Responses
I only want to know the fees for an independent seller, not a store or business. Why do I need a referral fee? Why does it take so long to get paid and transfer funds to my bank.
Hi Nancy,
Sorry for the confusion. You can find out more about Amazon’s pricing for individual sellers here. https://SellerEngine.com/how-much-does-it-cost-to-sell-on-Amazon/
As for why Amazon holds your funds for a while before releasing them, it’s just Amazon’s policy to schedule disbursements the way that they do. We realize it’s frustrating, but we are playing their game.
Please let us know if there is anything else we can do to help.
have multiple markets, how to copy US store to CA? (store front)
By using BIL (Build International Listings) Tool
Nice blog, helpful
Have some doubts,
1. How to update or make Changes in listing Content and attributes without affecting another market places?
2. The same Keyword and PPC strategies will work on all the market places like .com .ca and .mx?
3. How to deal with returns? Any tips
Thanks in advance
Hi,
We have around 3500 books we need to copy onto Home Base what is the best way ?
Thank you,
Frank
Hi Frank,
I think this is a question for AbeBooks. We don’t work with Home Base at all, so we cannot advise on how to move your inventory to this software.
Best of luck!
Hi,
We want migrate our Indian market place listing to usa market place listing transfer successfully but review and rating not transfer so please suggest.
Hello,
Thank you for reaching out and sharing your concern with us. We understand the importance of reviews and ratings in establishing trust and credibility in a new marketplace. While transferring listings from one Amazon marketplace to another, it’s crucial to note that due to Amazon’s policies, reviews and ratings specific to a marketplace do not automatically transfer with the listing.
However, here are a few suggestions to help you build your reputation in the USA marketplace:
Encourage Reviews: Once your products are listed in the USA marketplace, encourage your new customers to leave reviews. This can be done through follow-up emails post-purchase, ensuring excellent customer service, and by providing a high-quality product that meets or exceeds customer expectations.
Amazon’s Global Review Program: Check if your products are eligible for Amazon’s Global Review Program, which allows reviews from other marketplaces to be visible on your USA listings. This feature isn’t available for all categories or in all instances, but it’s worth exploring.
Use Amazon’s Early Reviewer Program: For a small fee, Amazon will help generate reviews for products new to the USA marketplace. Customers who have purchased your product and left a review will receive a small reward from Amazon, encouraging participation.
Quality Listings: Ensure that your product listings in the USA marketplace are of high quality—complete with detailed descriptions, high-resolution images, and any other information that can help a buyer make an informed decision.
Leverage Existing Ratings: If you have a substantial number of reviews on the Indian marketplace, consider mentioning in your product description that your brand is highly rated in other marketplaces. This can build initial trust among new customers.
Building your brand’s reputation in a new marketplace takes time and effort. Focus on providing excellent customer service, delivering quality products, and actively managing your new marketplace listings.
If you need further assistance or have any other queries, feel free to reach out. We’re here to help you succeed on Amazon, both in the USA and globally.
Best wishes,
The SellerEngine Team