Last year Amazon started promoting an innovative program to help brand owners protect their business from counterfeit products or unauthorized sellers. The program is also meant to work towards fulfilling Amazon’s goal of ensuring that only authentic products are sold on the platform.
Oh, no, it’s that time of the year again! As we move on to the final stretch of this year’s Black Friday prep work, we’re putting together a last minute checklist for BFCM. Join us as we tick those final few tasks off the list, making sure that everything’s in order for Black Friday and Cyber Monday.
It’s that time of year – we’re all trying to stay on top of all the Q4 year end things to do and at the same time, trying to lay out plans for 2019. If you feel like it’s becoming more of a struggle to drive traffic and sales to your site or platform, you’re not alone. This article will focus mainly on your Amazon 2019 planning, but there are a few hints for your overall ecommerce planning.
You probably won’t have customers lining up for your Black Friday 2018 sales. But that doesn’t mean you’re off the hook this holiday shopping season. Here are this year’s final tips to get ready for Black Friday on Amazon.
The moment of truth for Amazon sellers comes at the end of November. Turkey 5 is forecasted to be the biggest sales event in history. Here’s how to get ready for Black Friday on Amazon in 2018.
Let’s talk turkey – Turkey 5, that is. Market dynamics are changing. Here’s how to get ready for Cyber Monday and Black Friday on Amazon this year.
Summer moved on and we’re nearing the final call for those last few Amazon school orders. Are you ready for your last-minute student shoppers? Here are a few things you could do to boost your chances of selling before back to school is over.
As exciting as it is to expand internationally, many sellers are puzzled or put off by the idea of transferring their offers across venues. We’re here to help. Here is a list of the options you have at your disposal when you migrate your Amazon listings.
New Amazon standard shipping requirements were recently announced for media sellers delivering to the contiguous United States. An official date for this change has since been made public, along with news of similar policy updates for sellers on Amazon UK.
Continue Reading…
This is a guest post by Nick Strozza, Interpro Translation Solutions
If you want to compete in any market, you have to be able to communicate with your audience. When you consider a global market, there is more involved in this than just translating your website’s content — it means adapting your content completely. Selling online- doing eCommerce localization correctly is going to be critical. The same can apply to selling on Amazon, other platforms, and offline channels as well. All of this has to be done correctly, otherwise, you can risk offending potentially offending a culture, and you might never get a second chance to reach these customers.
To begin, let’s start by thinking about what the term Localization really means. According to the Globalization and Localization Association (GALA): localization (also referred to as “l10n”) is the process of adapting a product or content to a specific locale or market. While very important, translation is only one of several elements of the localization process (source).
