All posts in “Global Selling”

Last Minute Checklist for BFCM

Last Minute Checklist for BFCM

 

Oh, no, it’s that time of the year again! As we move on to the final stretch of this year’s Black Friday prep work, we’re putting together a last minute checklist for BFCM. Join us as we tick those final few tasks off the list, making sure that everything’s in order for Black Friday and Cyber Monday.

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Last minute 2019 Planning Ideas for Online Sellers

amazon 2019 planning

 

It’s that time of year – we’re all trying to stay on top of all the Q4 year end things to do and at the same time, trying to lay out plans for 2019. If you feel like it’s becoming more of a struggle to drive traffic and sales to your site or platform, you’re not alone. This article will focus mainly on your Amazon 2019 planning, but there are a few hints for your overall ecommerce planning.

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Back to School: Final Thoughts

Back to School

 

Summer moved on and we’re nearing the final call for those last few Amazon school orders. Are you ready for your last-minute student shoppers? Here are a few things you could do to boost your chances of selling before back to school is over.

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Amazon Standard Shipping Policy Update

Amazon delivery policyNew Amazon standard shipping requirements were recently announced for media sellers delivering to the contiguous United States. An official date for this change has since been made public, along with news of similar policy updates for sellers on Amazon UK.
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Going Global? The Importance of Localizing your Website

This is a guest post by Nick Strozza, Interpro Translation Solutions

 

go globalIf you want to compete in any market, you have to be able to communicate with your audience. When you consider a global market, there is more involved in this than just translating your website’s content — it means adapting your content completely. Selling online- doing eCommerce localization correctly is going to be critical. The same can apply to selling on Amazon, other platforms, and offline channels as well. All of this has to be done correctly, otherwise, you can risk offending potentially offending a culture, and you might never get a second chance to reach these customers.

To begin, let’s start by thinking about what the term Localization really means. According to the Globalization and Localization Association (GALA): localization (also referred to as “l10n”) is the process of adapting a product or content to a specific locale or market. While very important, translation is only one of several elements of the localization process (source).

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