Top 3 Tips For Optimizing Amazon PPC in 2017

Editor’s note: This is a guest post by Franz Jordan, CEO of Sellics

By the end of 2016 Amazon sellers saw a sharp increase in their PPC spend.
The average winning CPC bid by Amazon product category increased by approximately 20% ($0.28 to $0.34), from Jan-July 2016. According to CPC Strategy, “the biggest takeaway is that CPC’s went up in all categories (with the exception of music & sports memorabilia).

This effect has been compounded by Amazon’s incentivised review ban in October 2016, which pushed more sellers to use Amazon PPC, one of the remaining on-Amazon marketing strategies left to sellers to drive the potential for more reviews.

With more sellers flooding the Amazon marketplace in 2017, the PPC landscape is set to be more competitive than ever. This makes it critical for sellers to learn to optimize their PPC spend, and avoid burning money in ad spend areas they can control on Amazon.

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9 Must-Attend Amazon Seller Conferences in 2017

Amazon Seller Conference

 

 

It’s not what you know, but who you know, some say. Whether this rings true to you or not, you’re probably looking forward to rubbing elbows with industry leaders and listening to some inspiring keynote speeches this year. With that in mind, we’ve made a short list of Amazon seller conferences you simply can’t miss.

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5 Sales Tax Myths Demystified

Editor’s note: This is a guest post by Jennifer Dunn, Chief of Content at TaxJar

 

sales tax

 

 

At TaxJar, we talk to online sellers every single day. And we been noticing some sales tax myths crop up over and over again. Today I’m going to talk about the top 5 sales tax myths online sellers run into, and how to demystify them!

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Amazon Holder Digest II 2017

Amazon Seller Central News 3

 

 

Our second digest of the year brings you news of fresh developments in the world of the Amazon seller. Let’s see what the month of March has in store for us this year. Will new tools, features, requirements and fees affect your business in Q2? Here’s the latest Amazon seller news.

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