Prime Day 2019 is Amazon’s fifth mid-July sales bonanza. This year’s quarter-century anniversary is bound to break all known records. Whether you have a vested interest in Amazon Prime Day or you’re taking notes for next year, here are a few things to focus your efforts on.
It’s hard to prevent A-to-Z claims on Amazon, let alone challenge them. And we don’t envy Amazon its job, doing this balancing act between seller and buyer. But when it comes to A-Z claims, the scales have definitely been tilting in the buyer’s favor lately.
For a buzz-phrase, Voice of the Customer sure is a tongue-twister – one that marketers know all too well. But what does market research have to do with Amazon sellers? If you’ve heard about the VOC dashboard, but you don’t know what to make of it, here’s our take on Amazon VOC.
Mistakes are proof that you’re trying. But on Amazon, sorry doesn’t cut it, even if you’re a newcomer. To help make your online selling experience smoother, we gathered a list of the 10 most common pitfalls for new Amazon sellers. Continue Reading…
Here we are, at the dawn of a new quarter. Will 2019 be the year you kick-start your goals to set up shop and sell on Amazon? If you’re wondering what it would cost and what kind of profit margin you should expect, have a look-see here.
‘Tis the season to be savvy, so let’s forget the holiday festivities for a minute and focus on the issues at hand. To that end, we rustled up our monthly digest of the most exciting Amazon seller news, and we can’t wait for you to read it.
Last year Amazon started promoting an innovative program to help brand owners protect their business from counterfeit products or unauthorized sellers. The program is also meant to work towards fulfilling Amazon’s goal of ensuring that only authentic products are sold on the platform.
Oh, no, it’s that time of the year again! As we move on to the final stretch of this year’s Black Friday prep work, we’re putting together a last minute checklist for BFCM. Join us as we tick those final few tasks off the list, making sure that everything’s in order for Black Friday and Cyber Monday.
We’ve been picking people’s brains to find out if and why the thought of a new Halloween on Amazon gives them goosebumps. Join us on your coffin break as we cut through the thick fog that surrounds Amazon’s dusty spell book – ahem, sorry, rule book.
Love it or hate it, Amazon’s Certified Frustration-Free Packaging storefront is still there. But ten years in the making, FFP is as elusive as ever. If you want to improve your customers’ out-of-box experience but FP is a head-scratcher, here’s what you need to know.