Editor’s note: This is a guest post by Thomas Pruchinski, Head of Marketing, Growth & Partnerships at LandingCube
Selling on Amazon is a great way to build a successful business. However, Amazon.com is super competitive and being totally dependent on Amazon can be risky for a brand. External sources of traffic offer Amazon sellers additional ways to find customers, edge out the competition and build a more robust brand. This article will explain how & why Amazon sellers could utilize traffic sources outside of Amazon (ie Facebook, GoogleAds, Influencers).