It’s the most wonderful time of the year and Amazon sellers know it full well. How will you make your mark this holiday season, other than win the Buy Box? You could start with these 10 easy tips for selling on Amazon.
Christmas comes but once a year, and the holiday season is a great time for those selling on Amazon to inject a little cheer into their sales. This year, we’re giving Amazon sellers a few extra tips to make that happen, from ways to win the Buy Box to how to get the store Christmas ready.
1. Seize the Buy Box
Without a registered brand, your chances of selling on Amazon this holiday season are relatively low if you don’t win the Buy Box. Most sales on Amazon go through the Buy Box, even if the offer isn’t the cheapest, as seen below. Luckily, there are several ways to boost Buy Box eligibility. But the most important one is to not run out of stock.
Of course, there are several underhand tactics to win the Buy Box. One is to list a competitor’s offer on a website like Slickdeals, and hang in there until the competitor runs out of stock. You could lower your price slightly until then, and raise it as soon as there’s no competition.
2. Tweak Your Deals
Lightning Deals are a great way to sell your stock quickly, but make sure you understand the risks. The ‘claimed’ bar shows the ratio of deals claimed, not orders placed. Buyers can claim a deal and abandon the cart or be signed out within minutes if they haven’t logged in.
If the deal drags on for too long, buyers can lose interest. If the deal is too short, it may not have the reach you expected. You can only find the right balance with trial and error. If you have the resources and it’s a relatively new product, you may be better off with 7-Day Deals.
3. Be Generous
Unlike promo codes, which buyers need to enter manually at the checkout for a discount, coupon discounts are automatic and they’re also displayed in the basket. For customers on a budget who don’t have the time to type in codes, they make a huge difference.
But before you start making it easy for buyers to clip coupons, take another look at this coupon setup tutorial from Internet Marketing Specialist. Make sure you only let buyers redeem a single code, or your competitors can wipe out your whole stock in minutes.
4. Be Prudent
Discounts and promotions like BOGOF offers will come in handy. But before you decide how low your price can go, take a look at last year’s records. If this is your first Christmas selling this product, use ProfitBandit to check last winter’s floor price.
5. Beware Fake Orders
MFN sellers are vulnerable to fake order bots. Products are tied up in fake orders until Amazon verifies payment, which can take several days. Because sellers tend to list all their inventory at once, they risk missing out on real orders for days if their orders are hijacked by bots.
Unfortunately, you can’t blacklist buyers. To avoid losing all your orders to bots, you can either exclude the bot buyer’s area from your delivery options or list smaller volumes faster. Sellery can help you add, edit, or remove MFN listings individually or in bulk.
6. Get Custom URLs
Big sellers use the ‘Super URL’ hack to make all the traffic they have for their Amazon listings on social media platforms count toward their conversion rate. They change their product URL, share it on social media, and then sit back while Amazon adds that traffic to the total count.
With more traffic, their conversion rate is higher, they rise on the search results page, and they sell more. But for this to work, they need good traffic to begin with. StartUpBros have more to share on the topic.
7. Research Keywords
To look up keywords yourself, use Google’s Keyword Planner to find a good root keyword. Then enter it onto Amazon’s search box, followed by a random letter. Check your top keyphrase suggestions. Repeat for every letter of the alphabet.
A few tries and you’ll soon see that a good search tool is worth it. There’s no shortage of Amazon keyword search tools, some of which are free. And we even made some search tool suggestions for backend keywords and PPC campaigns in a previous post.
8. Give Bundling a Try
Monitor sales and identify your slow-movers. Try bundling some units to save on shipping cost, sidestep the competition, boost sales, and raise profits. You may remember some of our product bundling tips from earlier in the year. Be sure to have extra barcodes before you start bundling, though.
9. Customize Your Storefront
If you’ve registered your own brand on Amazon, you can set up a customized storefront on Amazon through Seller Central. You’ll find various demos and walkthroughs online, including this tutorial from Seller’s Choice.
10. Deck the Halls
To make your Amazon page really stand out this Christmas, try using a widget. Customize your page with baubles, tinsel, and other visuals, and select a festive color theme that your customer base would find attractive.
Hopefully, these 10 tips will not only help Amazon sellers get into the holiday spirit, but make selling on Amazon easier and more rewarding.
*Disclaimer: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with the sellers or services featured in the material above, or any of their subsidiaries and affiliates. The walkthroughs, tutorials, and tips featured above are for reference purposes only.
Melanie takes an active interest in all things Amazon. She keeps an eye on the latest developments and keeps Amazon sellers up to speed.