Mark your calendar: July 15–16 is Prime Day 2025. For Amazon sellers, this two-day sales event is a massive opportunity to increase sales, clear inventory, and win new customers. But with fierce competition, only well-prepared sellers will truly benefit. Here’s how to get ready now—with the right strategy and the right tools.
To take full advantage of Prime Day, you need to prepare now. That means getting your stock, pricing, listings, and sourcing strategy in top shape—before the rush begins. Here’s how to do it:
1. Check Your Inventory
“You can’t sell what you don’t have.”
Before anything else, make sure your shelves (or FBA bins) are ready for this Prime Day. If your bestsellers go out of stock, you lose not only sales—you risk falling behind in the rankings just when traffic is peaking.
Action plan:
- Audit your current inventory and forecast demand based on last year’s Prime Day or recent trends.
- Replenish fast-selling SKUs now. Lead times may spike as sellers rush to stock up.
- Use Fulfillment by Amazon (FBA) to ensure Prime eligibility—this gives your listings more visibility and increases buyer confidence.
- Remember: Prime shoppers expect fast, reliable delivery. If you’re not Prime-eligible, you may be invisible to many buyers.
2. Repricing tools for Prime Day 2025
“It’s not the lowest price that wins. It’s the smartest.”
On Prime Day, prices shift constantly. You’ll be up against aggressive competition, last-minute discounts, and automated repricing from every angle. If you’re not pricing strategically, you’re either losing the Buy Box—or giving away profit.
Here’s where automation pays off.
Two powerful repricers from SellerEngine:
- Sellery – Need more control? Sellery is perfect for high-volume or advanced sellers. It lets you build custom strategies, react in real time, and fine-tune your pricing across thousands of SKUs.
- BuyBoxBuddy – If you want simple and effective, this AI-based repricer is for you. It automatically adjusts your prices to stay competitive and profitable. No configuration headaches—just turn it on and let it go to work.
🎯 Pro Tip: Choose a repricer that prioritizes winning the Buy Box without triggering a race to the bottom.
Kick off your free trial with Sellery or BuyBoxBuddy today—or connect with our support team to find the perfect fit for your business.
3. Optimize Your Amazon Listings for Prime Day 2025
“If your listing doesn’t grab them in 5 seconds, they’re gone.”
A great product deserves a great listing. Shoppers move fast—especially during Prime Day. If your photos, titles, or bullet points are unclear, they’ll scroll right past.
Here’s how to make your listings convert:
- Use high-quality images that show the product from multiple angles and in use. Don’t underestimate mobile—your images must look great on small screens.
- Sell the benefits, not just the features. People buy outcomes. Think: “softer sheets” instead of “300-thread count.”
- Insert relevant keywords naturally. You want to be found in search and appeal to what buyers are actually typing.
A well-optimized listing doesn’t just look good—it sells more.
4. Create a Deal
“If it looks like a deal, feels like a deal—it wins.”
Prime Day shoppers are in deal mode. Even if you missed the deadline for Lightning Deals, you still have effective options.
Run one of these promotions:
- Prime Exclusive Discounts – These show up with a strikethrough price and special Prime badge. They’re highly visible and trusted.
- Coupons – These green-tagged offers catch the eye and invite clicks. Add one to a high-converting listing to boost traffic.
Make sure your deals stand out. Use urgency (“Only 2 days left!”), and if possible, bundle products for added value.
How to Set Up Amazon Deal including for Prime Day.
5. Use Profit Bandit When Sourcing
“Smart sourcing starts with instant insights.”
Still looking for inventory before Amazon Prime Day 2025? Whether you’re scouting retail shelves or browsing online arbitrage opportunities, you need real-time data to make fast decisions.
Profit Bandit is your on-the-go sourcing assistant:
- Scan any barcode using your phone.
- Instantly see potential profit, FBA and referral fees, competition levels, and sales rank.
- Avoid bad buys. Focus only on items with real margin potential.
With so little time left before Prime Day, every sourcing trip must count.
Try Profit Bandit
Final Thoughts: Act Now, Not Later
Prime Day waits for no one. It’s fast, competitive, and full of opportunity—but only for sellers who are prepared.
Here’s your cheat sheet:
- Stock Up – Don’t run out of your bestsellers.
- Reprice Smart – Automate pricing to win the Buy Box and protect your margins.
- Optimize Listings – Make your product shine, especially on mobile.
- Create a Deal – Discounts drive clicks. Use them strategically.
- Source Smart – Use Profit Bandit to find only profitable products.
- The right tools do the heavy lifting, so you can focus on what matters most: selling more.
Tools mentioned: BuyBoxBuddy • Sellery • Profit Bandit
Amazon seller advocate, and content lead at SellerEngine, Elena helps sellers cut through the noise with practical advice and powerful tools.