Amazon Seller Fees – How Much Does It Cost to Sell on Amazon?

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Price tag with Amazon logo




Keeping on top of your Amazon seller fees is the starting point to running a successful business on Amazon. So, what will your profit be once Amazon has taken their cut?

You have to hand it to Amazon; it’s been in business for over a decade, but never charged a listing fee. So, what does Amazon charge you? Here’s a breakdown of Amazon selling fees for third-party sellers:
 selling fees for third-party sellers

 Professional Selling PlanIndividual Selling Plan
Monthly subscription fee$39.99no
Per-item feeno$0.99 on each item sold
Referral feeSellers pay the greater of the category-specific referral fee or per-item minimum referral fee. The first is usually 15% of the sale price, while the minimum referral fee can be $0, $1 oe $2.
Variable closing feeFor each media item that is sold, sellers also pay a standard fee of $1.35.


The Specifics:


1. Monthly subscription charges depend on the marketplace. They’re $39.99 on for Pro Merchants (sellers with a professional selling plan) with over 35 sales per month.

2. The per-item fee also depends on the venue. individual sellers pay $0.99.

3. Referral fees are based on product category. Amazon will charge whichever of these two is higher for each item:
a. Referral Fee as a percentage of sale price. It ranges from 6% to 20% (45% for Amazon devices), but it’s usually 15%.
b. Minimum Referral Fee of either $0 or $1. Jewelry and watches are the only two categories with a rate of $2.

E.g.: You’re listing items in the Everything Else category for over $6.67. Amazon will charge you 15% of the sale price, not the $1.00 minimum referral fee, because 15% of 6.67 is over $1.

4. Variable Closing Fees apply strictly to books, music, videos, DVDs, video games, consoles and software (BMVD products), and they will vary according to category, shipping destination, and the type of shipping service used.


So, how much would it cost you to sell on Amazon?

Let’s take two examples.

Pro Merchant Amazon Selling Fees for a book

Pro merchant Selling fees for a book

As mentioned above, an Pro Seller would be charged a referral fee and variable closing fee.

In our example, the referral fee is $4.07 (15% of $27.13) and the variable closing fee is $1.35 summing up to $5.42. So, for a sale price of $200 and assuming the shipping credit covers transportation costs, sellers would have to hand over $31.35.


Pro Merchant Toy Sale on Amazon US

pro merchant fees for toy

In the case of this toy sale on Amazon US, there’s a referral fee of $9.89 (15% of the product charge and shipping cost), shipping credit and monthly subscription aside.


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Maria is in the Business Development team of SellerEngine Software. She enjoys the challenge that novelty brings when expanding online businesses, and untangling tangled strings when trying out new things.  The greater the effort, the sweeter the reward, isn’t it?


  1. Jennifer Winch

    This was incredibly helpful!! Thank you so much for posting this.

  2. Dee

    Hi Maria,

    Can you do me a breakdown of this sample item complete with shipping fee and all other fees so I can set my pricing. Oh it’s for a new individual account first time seller. Thanks so much.

    • Maria

      Hi There,

      Thanks for your comment. We would need a bit more information in order to give you an accurate pricing calculation. But here’s how much you would pay to Amazon if you were to sell this product for the lowest current price on Amazon: 183.91 plus 5.99 shipping:

      The product falls under the Electronics category where the referral fee is 8% for price + shipping (on

      Therefore if you sell the product for that price you would need to pay Amazon a commission of $15.19 plus the $0.99 per item fee, in a total of $16.98.

      Besides the Amazon fees you need to include your shipping cost into the pricing.

      Feel free to use the Fulfillment by Amazon Revenue Calculator for other pricing calculations.

      I hope it helps,
      SellerEngine Team

  3. M Hussein

    I have to open a new account for different garment sales – wondering would it work;

    Let say the price item is $ 15.99 – and I would like to use FBA option. So
    how much customer would pay in total and how much we will pay to – all kind of charges and by the way I intend to go for monthly subscription fee as professional i.e. $39.99/ month

    Also since it would be retail product, so how would you handle the Sales Tax and who will collect this tax ?

  4. Maggie

    Hi Maria,

    How much a seller pays if the sell was cancelled before shipped?

  5. Dave

    If someone is strapped for cash and wanted to sell their video game console and a couple of games, would you suggest selling the items on Amazon? If so, how does the person determine what to charge? The console was not rarely used.

    • Iulia Talanga

      Hi Dave,
      If you have a Selling Amazon account then you could definitely list your video game console on Amazon for sale. In order to figure out a good price to ask for it,you could look up the model that you have on Amazon and check out the offers page. You will see how other sellers decided to price this particular item and can then build your own price.

      Thank you,
      SellerEngine Team

      • Dave

        Thank you for the swift response and input! Would you suggest opening a “Selling Amazon” account to sell only this item and the video games? Also, are there other sites you might recommend or would Amazon be best?

        • Iulia Talanga

          Hi Dave,

          Opening an Amazon Individual Account is indeed one of the options. I’ll share here this link with information on what you need to know and what steps you need to follow to open this account. In short, if you chose to open an Amazon Selling Account you would opt for the Individual one that does not require you to pay a monthly fee. However,you would still pay the $0.99 fee per item sold (once you make the sale) + the 8% Amazon Referral Fee (for the consonle and 15% for the games) applied to the item price + $1.35 variable closing fee applie to the price + shipping.
          With this in mind, the other option that you have is to go ahead and list it on E-bay if the process on Amazon feels a bit more complicated.

          Thank you,

  6. I am looking into a listing that will sell new old stock with your warehouses having stock on hand to ship. The product is Stebel air horns and selling prices ranging from $7.00 to $60.00, with up to 12 items for sale. What type account should I consider and how should I get started. I do have a LLC company and federal tax number.

    • Maria

      Hi Joseph,

      You definitely need a Pro Seller Account for that. Individual selling accounts can only support up to 40 sales per month.

      If you are already setup with a company then it’s pretty simple to open a Pro Seller Account on Amazon. In order to open an account you need the following information:
      – an email address to use on your new Amazon seller account
      – decide on a seller name and password
      – company name, address and a phone number you can answer at right away (for the automated Amazon call), business information
      – a valid Credit Card number at hand, billing address and phone number registered for that credit card

      If you need further help don’t hesitate to contact us and our services team can help you get started. Fill in this form to get in touch with us.

      SellerEngine Team

  7. John Mc

    Hi Iulia and Maria,

    I am new to this. We are a start up with a medical device that should be FDA approved in 6 months. If we were to stock at Amazon and use their Prime what fees would we have? I am seeing everything from $39.99/mo to 15% of sales price. Also what would it be if we stocked and did the shipping? The product would have a list price of $450.

    Thanks for your help.

    • Maria

      Hi John,

      On Amazon Seller Central you can open 2 types of accounts: Individual or Professional. Individual accounts (as the name suggest) is for people who want to sell only a few items on Amazon. Professional accounts are designated to businesses and the fee structure looks like this:

      One monthly subscription fee $39.99/month + selling fees:
      – referral fee on each item sold . For the Health & Personal Care Category the fee is 15% (with a min of $1). Please note that you first need to get approved in this category.

      If you want to use Amazon’s fulfillment option (and store your items at Amazon) more fees would apply. More information about Amazon’s FBA program can be found here

      If you need help to setup your Amazon account and learn more on how to include fees in your pricing please get in touch with our Services Team.

      SellerEngine Team

  8. I have a children’s book and want to sell a lot of them. I have a website and could sell them through it, but am considering Amazon because of shipping and fulfillment. I understand I need a Pro account and will pay $39.99 and then a 15% per item (if I have that sum correct)? How do they factor in shipping? Do I pay a fee on the amount paid for item plus shipping? Where does Amazon recoup their shipping cost if someone ships by Prime? My ultimate goal is to save money/increase profit margins and need a great resource. Any advice would be wonderful

    • Iulia Talanga

      Hi Brett,

      Thank you for writing in. I am glad you find our blog useful.

      It is indeed best to create a Pro Merchant account. For your Pro Merchant Account you will pay the $39.99 per month plus the Referral Fee per item and the Variable Closing Fee.

      Shipping Credit for books is standard on Amazon.($3.99 for domestic standard shipping and increases based on the selected option).

      The customer will pay the shipping credit and you will then be credited back by Amazon. In case your shipping costs are higher than the shipping credit set up by Amazon, you definitely have the option to factor them into your price.

      The Referral Fee is calculated in relation to the price only for books, so it does not account for the shipping credit.
      Aside from the referral fee you will also have the Variable Closing Fee that has also a fixed amount of $1.35 for each sold item.

      With regards to Prime, you will not be able to offer books with free shipping when fulfilling the order yoursel; you will have the standard shipping credit required.
      If you decide to fulfill your orders via Amazon (FBA) then you wilL not have to worry about shipping as it will be handled by Amazon and included in the fees you will have to pay to Amazon(monthly storage fees, order handling, pick and pack, weight handling fees).

      If you have further questions and need help with your Amazon business please don’t hesitate to write us an e-mail.

      Thank you,
      SellerEngine Team

  9. Thank you very much for your help. Could you please do some math for me?
    My book costs $17.99
    Book weighs 1.25 lbs
    If a customer buys through Amazon, how much do they pay total (cost, tax, shipping domestic)?
    How much is my profit?

    Thank you in advance for your wonderful help and suggestions!

    • Iulia Talanga

      Hi Brett,

      Your message does mention the Cost but the details are not enough to be able to make a detailed calculation.
      You might find useful FBA Calculator tool provided by Amazon. You can check it out here
      This tool is very useful as you can input the price you ask and it will break down all the fees and commissions.

      Please let me know if this was useful and if you have any other questions.

      Thank you,
      SellerEngine Team

  10. James Bjerregaard

    I want to start selling sports supplements on amazon. I have a legal business name but do not know if I’ll initially make more than 35 sales a month. Do I still pay the $39.99 if I don’t exceed the 30 sales a month?

    • Maria

      Hi James,

      You ca start with the individual account and see how sales go. If you exceed the threshold you can always upgrade to the professional account. For the individual account (it can be a business) you will not be charged a monthly fee.

      SellerEngine Team

  11. Jason Gessey

    Hi Maria,

    I have just joined and noticed I am charged the following:
    Amazon Referral Fee
    Variable Closing Fee
    Per Item Fee
    Fee Estimate
    £2.03 1

    Is it corect that I have to pay both a per item fee and a referral fee? Means I am losing 30% of my sale : ( Any hep would be greatly appreciated. Thank you.

    • Iulia Talanga

      Hi Jason,

      Thank you for reading our blog and for sending your question.
      If you are not a Professional Seller (meaning you have signed up for the Individual account and you do not pay the $39.99 fee per month to Amazon) it means that you will have to pay the Per Item fee as well as the Referral fee.

      The Amazon platform puts you in contact with a large number of buyers so you will need to discover the perks of it beyond the fees that they are charging.
      Please let me know if you have other questions and we’ll be happy to help.

      Thank you,
      SellerEngine Team

  12. Nadia Mines

    Hello, Just seeking clearance. So if i were to sell a book for 9.99 I would pay 15% of the 9.99 to Amazon?

    • Maria

      Hi Nadia,

      It depends whether you’re on the individual or the pro seller plan.
      For the individual plan you would pay $0.99 + 15% (referral fee) + $1.35 variable closing fee.
      For the professional plan the fee structure is: 15% (referral fee) + $1.35 variable closing fee.

      Hope it helps,
      SellerEngine Team

  13. Salman

    Hi Maria,

    Congratulations on a nice and simple to understand article 🙂

    I am selling a product as follows :

    I have mentioned MSRP @ $429 and `Your Price` @$249 and `Sale Price` @$104 it has amazon referral fee of 15% with no other charges.

    The main inventory page shows fee calculated for $249 that is $38.22, but I am not sure if the final price at which the product sells i.e. $104 will be calculated for referral fee or the listing price which is $249 will be charged.

    Can you please clarify?

    • Iulia Talanga

      Hi Salman,

      Thank you for following our Blog! We are happy to hear that this article proved useful for you.
      To clear our the confusion here, the referral fee is calculated based on your item’s price; so in this case “your price” is the base out of which the referral fee is calculated, namely the $249 value will be considered when calculating the referral fee.

      Please let me know if this is clear and if you have any other questions or concerns and we’ll be happy to help.
      Happy Holidays,
      SellerEngine Team

  14. Avani

    I have 1 question. If my product is out of stock but shown on amazon & someone order it, then what charge will take by amazon??

    • Maria

      Hi there,

      Thanks for your comment.
      If you cancel the order and the buyer is not charged, Amazon will not charge you anything either. If you sell a product by mistake and you end up not having it in stock make sure you cancel the order right away.

      Hope it helps.

  15. Avani

    Hello Maria…
    Thanks a lot.

  16. Avani Patel

    Hello Maria,
    I need another help.
    My product is Women clothes. & I have not ASIN, EAN, CGID, GTIN & GPC number.
    So from where i can get it??
    Which is best option??
    & ASIN number is only for books???

    • Maria

      Hello Avani,

      I’m glad we can be of some help.
      The first thing that you need to do is check if your product is already on Amazon. To sell a product that is available in the Amazon catalog, you need to match it to the existing ASIN. However, if your product is not in the Amazon catalog, you will have to create a new ASIN. ASIN stands for Amazon Standard Identification Number. Any product on Amazon has an associated ASIN (for most books the ASIN coincides with the 10 digit ISBN).

      If your product is not available on Amazon you need to create a new catalog page for it, but in order to do that you need a UPC code. Once you create the page Amazon will automatically assign an ASIN to your page. More info on how to check if your product is on Amazon or on how to create a page can be found here.

  17. Avani Patel

    Hello Maria..
    Our products are custom.
    How to get UPC number???

    • Iulia Talanga

      Hi Avani,

      Thank you for writing in. You have 2 options: one would be to get an UPC exemption. You could read more about the conditions that you need to meet here The other option that you have is to buy UPC codes from the approved Amazon barcode provider GS-1.(this can be a bit expensive if you only hold a few items).

      Thank you,

  18. John Hunter

    Thank you for the great information! I also applaud your responses to other’s inquiries.
    I was considering expanding out to Amazon with some of my sales and found your article while firing up the ole Googler.
    Your article + answers pretty much let me know that Amazon may not be suited for me. ( I assume)
    I currently list on Ebay and other sites and was shocked to find out Amazon has 6% – 50% fee’s.
    A 15% average is double at times what I pay anywhere else, and since you actually don’t know what they’ll charge (could be up to 50% if the so wanted without warning) the guessing or hoping they won’t charge more seals the deal that i’ll not be trying Amazon until i do far more research. (I can’t take that kind of chance since my items are high end)
    While Ebay’s fee’s and percentages can give Einstein a run for his money figuring out, It still falls far short of 15% + fee’s in the long run.
    The average breakdown on Ebay (For my category as a premium store) is 4%-9% of the initial $50.00, plus 6% of the next $50.01 to $1,000.00, plus 2% of the remaining final sale price balance ($1,000.01 to final sale price)
    Or in English, I average around 4% to 8.5% of the final total sale price in total fee’s. That percentage also includes any listing enhancements I add to make my listings more attractive and easier to find.
    (did that hurt your brain? lol)

    On Ebay the Basic store fee is $24.00 / month ($19.00 if paid annually) compared to Amazon’s $39.00
    I pay $59.00 (only $10.00 more) for the Premium store which places my items in front of most others, gives me lots of listing upgrades and perks as well as 1000 free listings per month. (buy it now etc) Plus unlike Amazon, The premium lowers my final percentages to just 4% to 9% Maximum.

    I can convert any listing to an Auction if there seems to be a lot of interest in the item – which has doubled and even tripled what I was originally selling the item for in the past as Ebay (unlike Amazon that i’m aware of in researching) gives me a real time viewing activity, click stats, searched item stats.
    If a potential customer clicks to view more information on one of my items I can get a notice. I can also have more than one listing for the same item, Set each item up differently with different listing enhancements, then compare the two (or more) to see the activity difference so I know which is the better enhancement or ad so that I can adjust my product showing accordingly to match the current trend.

    The most important information I get on Ebay is targeted “keywords” that users have entered in searching that led the potential customer to my item from both Ebay search and outside search engines (Google, Bing etc)

    If Amazon has this type of statistic information for stores/sellers I haven’t found it yet in researching so far.
    Since some items I list are higher end ticket items, it would break down closer to this in my category If i’m understanding your article on Amazon fee’s
    (Ebay percentages vary by category)
    This is based on what i currently actually pay in fee’s on a $7,000 Item I normally sell vs what i’m reading here. Please correct me if i’m wrong.

    Ebay: $268.00 – $324.00 per $7,000 item I sell +$59.95 per month Premium store fee’s (including all listing enhancements)
    Amazon $1050 + Listing charges (if applicable) + $39.00 / month (i’m unaware if Amazon has listing enhancements)

    From What I gather, If i sell 1 (one) high end item per month it would break down to the following based on a $7,000.00 item sale
    Amazon: $1089.99
    Ebay: $327.00 – $383.00

    Granted this is based on 1 (one) Sale per month, But if a seller has a total of the same dollar amount in a month as I sell for one item, would it not add up to the same figures?
    IE: $7,000 a month in sales – Ebay $327.00 to $383.00 vs Amazon $1089.00

    Unless i’m missing something there is no comparison between the two in relation to higher end items in terms of sale costs, and I would venture to say that the percentages wouldn’t make sense on lower end items either at those rates. Since i include free shipping that’s not a factor either.

    Maybe i missed something entirely, ( it’s 7:28am, snowed in, and first cup of coffee! lol) or maybe Amazon is for people that need more exposure with their items unlike mine which are specialty items that I don’t have to advertise because the people that want them actually come looking specifically for them. – That could be the difference i’m guessing, that the people are paying extra for exposure to more people or just need a “Store” to sell an item for a set price.

    The other advantage to Amazon over Ebay that I can attest to, is Ebay’s search can be a nightmare!
    Even when choosing categories it will show you items not even closely related to what you’re looking for so you have to be wise in keyword placement and use to allow customers to find you.

    I truly loved your article, You’re very informative! The breakdown is fantastic and love the great way that you have helped others with questions! If i’m missing something, please let me know.
    (sorry for making a book out of a question lol)
    Thanks in advance! 🙂

    • Iulia Talanga


      Thank you for your comment John! I am glad you find our articles interesting and you are reading our blog.

      Your extensive comparison between Amazon and E-bay was interesting to read. We’ve created this article precisely for e-commerce owners to get a good understanding on what the fees are if they wish to start selling on Amazon. I can understand that the differences in fees are important when it comes to different platforms but it ultimately comes down to making an assessment and weighting in on the costs as well as on the rest of the details when choosing a platform over another. Amazon for instance is leading when it comes to being customer centric and having clear and strict policies to protect its customers as well as help sellers offer the best customer experience. E-bay on the other side, same as you explained, has smaller fees which for some business is a stronger point.

      Ultimately both platforms have their target audience both in terms of customers and in terms of sellers, so having an analysis that comprises costs as well as the perks of the platform is important before taking a decision.

      Since your products are very targeted, with no or little competition and your buyers know exactly what they are looking for, then your rationale can be applied. Another approach would be to try the Amazon platform as well and see if the extended database of buyers, the tools that Amazon offers to help sellers is balancing those costs.

      One detail that we’ve missed to address in the post is that they categories with the highest referral fees are Kindle, Fire TV and Amazon devices (with a 45% referral fee) and then the watches and jewelry come next with 20%, whereas most of the other categories are in the 15% and less referral fee.

      Amazon as well as E-bay is ultimately a platform that brings your products in front of millions of users and lets you benefit from the brand awareness they built over so many years (think of it like this: if you buy a watch on amazon or on e-bay and your friend asks you where did you buy it from, you will most likely say I bought it on Amazon/e-bay and not I bought it from seller x on amazon/e-bay).

      With regards to your calculations, on the Amazon side they are correct and if you want to base your business decision of entering a new platform on that, then that it is perfectly fine, else you can research more into the non-monetary advantages and disadvantages of each platform.

      I hope this helps.

      Thank you,
      SellerEngine Team

  19. Hi.

    I’m having a little difficulty calculating which option is going to be best for me (if any of the options actually are)
    I have a Skydiving site and am looking at selling some of the helmets on Amazon. They are £215 and £325 per unit – I’ll assume that only 3 of each per month are sold to begin with using the Amazon platform….

    Can you tell me what this would cost me using the Amazon platform if I dispatch these items to the buyer directly, so not using the FBA system (which I understand is slightly more expensive)

    Nice blog btw 🙂

    • Iulia Talanga

      Hi Blair,

      Thank you for following our blog and for your comments.
      The Amazon platform would be a good choice since your offer is brought forward to a lot of customers. However, it is ultimately your decision based on the costs and the advantages and disadvantages weighted in.

      With regards to the costs it would imply to sell on Amazon, those would be as following: $39.99/month (this is the pro merchant fee) and the 12% referral fee (the helmets are part of the Automotive Parts and Accessories so a 12% referral fee applies).

      I hope this helps!

      Thank you,
      SellerEngine Team

  20. Sean

    Hi.. I am looking at selling a portable sauna on Amazon for $600. What type of fees would I be looking at?

    Thank you!

    • Maria

      Hi Sean,

      The portable sauna should be listed under the Health and Personal Care category. The Referral fee for this category is 15%. Please keep in mind that this category is gated and available to Professional Sellers only.

      Health & Personal Care category requirements:
      – Seller must sell on Amazon as a Pro Merchant.
      – Seller must provide Amazon with acceptable documentation and other information they request about the products you intend to sell. After you request approval to sell in the Health & Personal Care category, they will contact you with additional information.
      – All Health & Personal Care products must be new. Amazon does not allow any used products.

      Hope it helps.
      SellerEngine Team

  21. Brian Price

    Hi Maria,
    Can you give me a specific breakdown of the fees per category and sub- category if applicable? It states 6% to 50% but it doesn’t state the exact fee per category. Is that possible? I would really appreciate any help you could give me. Thank you so much!!


  22. jack

    i’m new to selling. I am a light seller so I chose personal account. It wants to charge me Amazon Referral Fee

    $44.85. Is that a monthly fee or a one time fee just to sell one item?

    • Iulia Talanga

      Hi Jack,

      Thank you for your comment!

      The Referral Fee is charged for each item sold and is calculated as a percentage of sale price (the percentage varies depending on the category you are selling in).
      Just out of curiosity, what are you selling?

      Thank you,
      SellerEngine Team

  23. Sal Fiore

    What a wonderful service you are providing! My question: is there a listing to determine percentage fees by category? If we want to sell on multiple selling areas lets say both Health and Grocery… how would the percentages breakdown. I understand the percentages can vary between 8-15% and higher!

  24. Peggi Shapiro

    I would like to sell (as one item) approx 200 cassette tapes: gospel music from 70s and 80s. Includes early Bill Gaither, Amy Grant, quartets that are well-known but no longer active, etc. Probably charge $300. What would the pricing structure look like?

    • Iulia Talanga

      Hi Peggi,

      Thank you for writing in and for following our blog.
      The pricing structure first depends if you have a pro merchant account or an individual account.
      For the individual plan you will pay the $0.99 per each item sold + the referral fee of 15% (of sale price) + the variable closing fee ($1.35)
      For the professional plan you will pay $39.99 per month + the above referral fee and variable closing fee.

      I hope this helps.

      Thank you,
      SellerEngine Team

  25. Manuel Avramescu

    One short question regarding the payment system for the “Pro Merchant” account.
    I registered on 3rd of March (2017).
    I payed the first $39.99.
    When will I pay the next $39.99?
    Will they be automatically deducted from my credit card or I will receive a notification regarding the payment for the second month?
    Thank you!
    (Multumesc :D)

    • Iulia Olteanu

      Hi Manuel,

      Thank you for your question and for following our blog!

      Amazon will automatically deduct the payment from your credit card that you have attached to your Amazon selling account. It’s important to make sure you always have sufficient funds on the credit card.

      Depending on your bank, you can receive a notification from your bank whenever a charge went through on your account.

      Please let me know if this helps and if you have other questions or concerns and we will be happy to help.

      Thank you,
      SellerEngine Team

  26. Alex

    Hi everyone!

    We are professional manufacturer of womans handbags and want to sell on Amazon but have some questions. We will be glad to take some explanations.

    1.We want to sell professionally. And we understand that this category is available only for professionals. So we should pay 39.99$/month. But from what time should we pay before we will start working or after month of selling?

    Also it is hard to understand some cases. For these category we need to pay 15% per item but we have question: from what sum should we pay these %?May be it will be understandable if we ask you to understand us from the example?

    For example, we want to sell handbag for 50$/per item. But don’t understand what will be better and how will be percentage to Amazon. We ask you to clarify two examples:

    2.We send 200 bags to Amazon storage for example and in this case we should pay delivery cost to Amazon warehouse from Belarus (we are from Belarus) then we should pay another monthly storage fee (approx. 0.24$/per item), then we should pay another fee for repacking and delivery from Amazon warehouse to final customer(approx. 5.35$).So in these case we need to pay 7.5$(15% from 50$) of referral fees+delivery fees to our transport company that deliver to Amazon warehouse+monthly storage fee to Amazon per item (0.24$/per item per month)+5.35$ to Amazon for delivery to final client. So we will receive 50$-7.5$-0.24$-5.35$=36.21$-XXX$ (for delivery to Amazon’s warehouse from Belarus). Are we right in these calculations?

    3.If yes, there is another question:if some items will be not popular and it will be on Amazon warehouse we don’t want to pay monthly storage fee (0.24$). Is it possible to deliver it back or make a big discount on these item to sell it anyway?

    4.Second example is that we will send our handbag to final client(customer) from Belarus not from Amazon warehouse.50$-7.5$=42.5$-XXX$ (for delivery from Belarus to final client).Are we right in these calculations?

    5.Can we sell our handbags at,,,,,, simultaneously? In this case we need to use each Amazon’s warehouse?I mean if it will be at we need to use italian warehouse, if we need to send our goods to french warehouse? Or Amazon has one storage for whole european market?Also interesting what kind of cost will be for delivery from Amazon warehouse across EU.Will it be different as in the USA (5.35$)

    6.What kind of documents we need to start working with Amazon?Certificates, codes, etc.? We are not EU country.

    7.Will Amazon give us selling statistic in real-time or only once a month, for example?

    8.As we are not EU country can Amazon send us our proceeds to our belarussian bank?We have account in $ on our territory, or they can not because $ is not our national currency and we are not in their converter list?

    Sorry for a long story, but we want to clarify this situation before we start.

    • Iulia Olteanu

      Hi Alex,

      Thank you for sending over your questions and for following our blog. Please excuse my late reply here.
      I’ll address your questions one at a time:
      1. In order to start selling on Amazon as a Pro Merchant you will need to set up your account as such. The charges will be processed at the moment you set up your Pro Merchant account and afterwards you will be enabled to start selling on Amazon.

      2. Yes, the calculations you made are correct. To help you get accurate calculations you can use the Amazon FBA calculator here.

      3. It is possible to ask for a removal shipping from Amazon back to Belarus. However, this can prove costly so you can decide to sell them at a cheaper price. Both options that you have suggested are possible but you will need to calculate which one is cheaper.

      4. Yes, the calculation is correct. Same as above you can use the Amazon calculator for this scenario as well as for the FBA scenario to see them in parallel.

      5. Yes, you can definitely sell your items on all venues. You will need a seller account for US and one for Europe. (in Europe you have what we call a unified account option – namely, you open just one seller account and you are enabled to list your items on all European venues. Amazon will store the items at a central warehouse from where they will be delivered depending on the region/country you get orders from)

      6.You can check out your eligibility to sell on Amazon here. Belarus is one of the counties that is eligible. You will need to be a resident of the country, have a local phone number and an internationally chargeable credit card.

      7. Once you set up your Amazon selling account you will have access to a lot of reports and dashboards and you can configure them to check out your sales on a daily basis or monthly depending on the way you want to run your business.

      8. You will need to have an internationally billable bank account.

      Please let me know if my answers were clear. We have an inhouse service for either coaching where we can answer any questions you may have or take over certain processes from you, as well as an International Expansion service where we help you set up your Amazon account. You can read more about our services in the links below:
      International Expansion.

      I look forward to hearing from you.

      Thank you,
      SellerEngine Team

  27. Alex

    Dear Lulia,
    Thank you for your complex reply. But we have only one question that not clearly understand for us.I mean point 8. At Amazon we found interesting rule: “Disbursements can only be made in the home currency of the country where the bank account is located. For example, if your bank account is located in the UK, then disbursements can only be made in GBP, even if your bank account is capable of accepting deposits in both GBP and EUR currencies”(
    According this situation as we are from Belarus and we have bank account in dollars, why Amazon can send us money only in our national currency(belarussian rubles), not in dollars as we have account also in dollars?

    Best regards,

    • Iulia Olteanu

      Hi Alex,

      I am happy my answers were of help.

      With regards to your question at no. 8, you will need to have a local bank account in the country where you have your Amazon account. For US, you will need to open a local bank account where you will receive all the payments. From that bank account you will then be able to repatriate your money in your home bank account and home currency.
      We work with World First for this part of the process of having a local bank account. They are approved by Amazon and they can help you with setting up your bank account in the country where you want to open your Amazon business. You can check out more on their website here.

      In addition, we have created a series of article where we decribe step by step the process of opening an Amazon selling account and what you need to prepare and think of.
      You can find our articles in the How to sell on Amazon Part 1, Part 2, Part 3 and Part 4.

      Please let me know if this answers your question. Feel free to share other questions here or via our e-mail.

      Thank you,
      SellerEngine Team

  28. paul stewart

    we are looking to sell a digital magazine for $2.99, it seems fee are more than the price we sell for…what am i missing?

    • Iulia Olteanu

      Hi Paul,

      As far as I understand this is not a physical product. As such you can do a bit of research because not the same fees and costs apply to digital products that require a license or subscription.
      I am sorry that I can’t be of more help here. For sure your product does not fit into the same category as physical items and it does not carry the same costs and fees.

      Thank you,

  29. Suki Gill

    Can you help me clarify the pricing break down?
    We are interested in listing some of our industrial material handling products on Amazon and wondering how much would it cost to sell.
    – Does the product fall under “Industrial & Scientific” category?
    – What’s the referral fee for this category?
    – Does the referral fee apply to both item cost and shipping cost, or just item cost alone?

    Correct me if I’m wrong for the following scenario:
    Let’s say the product sells for $100 and shipping is $20. For each sale transaction, are we looking at $0.99 + $15 (15% of referral fee)? So customer pays $120 in total, we keep $104.01?

    Thank you in advance!

    • Iulia Olteanu

      Hi Suki,

      Thank you for following our blog and for submitting your questions. I’ll answer them one at a time:
      – Yes, I think the best category to sell your products in is the “Industial and Scientific” one. However, you could use a couple of keywords that best describe the items you want to sell or how they are called and do a quick search on Amazon to observe in which category do other sellers sell similar products. You can as well check the subcategories of the category to make sure it fits in there.

      Please note that this is a category for which you need to get approved to sell in.

      – The referral fee would be 12%. You can also check this link for reference.

      – The referral fee on US applies to the sell price + shipping.

      – Your rationale is correct just that the referral fee will be 12% (applied to price + shipping – $14.4). Yes, the customer will pay 120 and your net revenue will be $105.6.

      Let me know if this helps.

      Thank you,
      SellerEngine Software

  30. Ali

    Hi lulia,
    My question is if I avail the FBA program, do I still need to pay the monthly subscription fee?
    Is advertisting costs included in the FBA program if not then how much will be advertising costs?

    • Iulia Olteanu

      Hi Ali,

      Thank you for writing in and for following our blog.

      Yes, in order to be able to sell on Amazon as FBA you will need to have a Professional Seller Account which implies paying the $39/month subscription.
      The FBA program does not include the advertising options. For Advertising options and costs, you can check out the details offered here.

      I hope this helps. Let me know if you have other questions.

      Thank you,
      SellerEngine Team

  31. dammy

    hi i registered as a seller 2015 november but not as a”pro merchant” and now have been charged $39.99 for a pro merchant please can amazon refund and cancel my account as am not in interested in selling anymore

    • Iulia Olteanu


      Thank you for writing in and sharing your comment.
      If you wish to close your Professional Amazon account what you need to do is open a case with Amazon and mention that you request to close your account. Amazon will send you a list of things you need to do in order to get this done (among which is removing your inventory, solving all pending orders and waiting for 90 days to get any incoming payments as well as any remaining AtoZ claims).

      I hope this helps.

      Thank you,
      SellerEnigne Team

  32. dammy

    thanks Harish for your reply,here is my name: KAREEM DAMILOLA ROSELINE
    Address: 45,D. Tavadadebuli street Tbilisi Georgia
    please i will like to close the account as soon as refund is made thanks….

  33. Bennett Elias

    I am interested to try selling on Amazon and was wondering what the costs/fee structures are for bottled water? These are liter bottles packed at 12 bottles/case.
    Can you help me with the associated fees for this category? Company is west coast based but would like to sell nationwide. I realize the product weight could prevent this from actually working but see water is being sold and wondered if this could work for us?
    Thank you for your feedback.

  34. Amanda Salas

    I’m selling on eBay now. I have high-end formal dresses I’m selling $50 average let’s say. I’m not sure which would be the best way to go. Seller or Individual account. I’m confused over the breakdown in fees when comparing them. Please help

    • Iulia Olteanu

      Hi Amanda,

      Thank you for following our blog.
      If you have a significant quantity to sell then the best option is the Professional Account. If you have just a couple of pieces then the Individual account would be a better solution (typically Professional Accounts are intended for sellers who wish to build a sustainable business on Amazon).

      I hope this helps.

      Thank you,


    what is mean by closing fee?

    • Roxana

      Hello, Akash!

      When a customer makes a purchase Amazon takes the shipping fee at the time of the sale. A ‘Variable Closing Fee’ is deducted from the shipping fee before Amazon passes the rest onto you as postage credit (i.e. the money you use to pay for the actual posting of the item). The VCF applies to all media products (books, music, video, blu-ray & DVDs).
      If you are using FBA you will still need to pay a VCF on media products. However you do not receive postage credit from the sale as you are not posting the item yourself. To check Amazon UK variable closing fees, please check the link below:

      I hope this helps,
      SellerEngine Team

  36. Romeo

    Dear sirs,

    Can you help me?

    1.Where can I found official rules of selling at Amazon Europe for professionalls?
    2.I tried to register at Amazon but my country (Belarus) was not in the list of countries that can trade at Amazon. But its seem to me that Belarus was in list.

    I am interesting to trade at Amazon Europe not in the USA.So help me please with the rules to understand how to register in the right way. Each company have its rules but in Amazon I didnt foiund one document that I can download and read. All rules around all site((


  37. chipped nails

    How can Amazon charge more than the item I sold? I sold an item for a dollar (a book). There’s $4 for S&H. Amazon took $3.50 in fees. It doesn’t seem right that they can just take from the S&H like that–and way more than 50% of the combined sale price to boot.

    I didn’t want to sell on Amazon. I liked, but it’s closing. So I moved all my stuff here, and I am not happy with this huge chunk they’re taking from me. With them cutting into the S&H, it basically will be at my own expense to sell these items.

    • Kate Neal

      Hi there. Thanks for reaching out to us and for reading our blog post. As many seasoned Amazon sellers have learned, there is quite the learning curve to selling on this marketplace. Amazon has many policies and rules that are complex and sometimes hard to grasp and follow. But there is also a reason why they are the most successful eCommerce platform ever. In fact, a majority of online sales come from Amazon. So getting a piece of that pie is possible. You’ll just need to do it within Amazon’s rules and restrictions. The reason we wrote this particular blog is we discovered many new Amazon sellers jumping in feet first, without looking into these fees and rules and policies first only to experience similar disappointment. There is a cost to doing business, and with Amazon, it’s these fees that you’ve run into. Once you are aware of those fees, there are a few things you can do to alleviate selling at a loss:

      1. Research the viability and profits on your products before you list them on Amazon. If Amazon’s fees for selling that item cut into your profits too much or would result in selling items at a loss, those likely aren’t the right products to list. A tool like Profit Bandit can help with this sort of research.
      2. If you are using an automated repricing tool, ensure that each item has a lower limit that ensures won’t lose money on the sale. This is best done with tools like Sellery, that automatically include all Amazon fees and commissions into the Minimum Price for items so you can take the guesswork out of what that ‘break even’ price point is for each item you’re selling.

      Only you will be able to determine if selling on Amazon is worth it for your business but considering the above points may help you continue selling on Amazon without the disappointment of losing money from some of the ‘behind the scenes’ fees you weren’t initially aware of.

      I hope that helps. Let us know if you have any other questions or if we can help out any further.


  38. Jason

    I have a lot of older video games that my kids no longer play. Because of the age and lack of popularity of some of these games, their value is very low when looking at what other sellers have listed them for in a used condition. Correct me if I’m wrong here; to list a game for sell on Amazon, I would be charged $.99 + $1.35 ($2.34) in fees regardless of the listing price? Without any consideration for the % fee for the category that the item falls into, you would theoretically make $0 on your item in this scenario?

  39. Jason

    I should have proofread my last comment. Sorry 🙂

    To complete my question above, if a video game is listed to sell for any amount less than $2.35, you would make nothing off of the sale due to the $2.34 in initial fees, correct?

    • Kate Neal

      Hey Jason,

      Thanks for your question. In the scenario you described, you are correct, it doesn’t sound like that would be an item worth selling on Amazon. Not every item will fit the criteria for being a profitable item on Amazon. It’s up to each seller to do this research before listing items to ensure what they do list will bring in enough profit to make the sale worthwhile. You could always try other approaches with items like those. Such as eBay, trade-in at a video game store, or donation.

      I hope this helps. Let me know if you have any follow up questions. Thanks again and have a great week!


  40. Alex

    Dear Sirs!

    1.What is minimum quantity of items I can send at Amazon warehouse and then sell?As I understand I can sell even one item?
    2.Where can I found addresses of Amazon’s warehoses in USA and Europe?I need to know to calculate logistics before I send my goods.

    Thank you!

    • Kate Neal

      Hi Alex,

      Thank you for reaching out. I’ll be happy to answer your questions.

      1. Yes, you can certainly send only one item to FBA however, many choose to wait for larger shipments to cut down on shipping costs and expenses.
      2. Here is a list of their warehouse locations.

      Do let us know if you have any other questions. Thanks again for reaching out and have a great week!


  41. Sophia

    Hi, if I am seeling a dog purse for 180 dollars and want an individual account how much will it cost me per item I sell, just .99 cents?

    • Kate Neal

      Hi Sophia,

      Yes, if you choose an individual selling account, you will be paying Amazon $0.99 per item sold. Hope this helps!


  42. I started to open a seller account however I began under the professional in error and am up to the payment option. I meant to open an individual account but it does not allow me to change to this. How can I open an individual account in the midst of this?

    • Hi Lisa,

      Vanessa, from the Services team here. I want to apologize in advance for my bad news, but at this point you’re going to have to go through with the process of opening a professional account. Once Amazon approves you then you can go in and request to be set to “individual”. Unfortunately the first month’s fee will apply, but after that you should be o.k. If you have any issues switching then please reach out, and we will do our best to help.

      SellerEngine Services Team

  43. Jason Chao

    Hello Maria,
    How are you? My name is Jason. I am trying to decide if I want to do do FBA or sell by merchant. I want to know if there is the is detailed cost breakdown (in spreadsheet) or not for both? I feel like FBA will cost me more in storage related fee, and sell by merchant would cost me on shipping, handling complaints. I have also got an email about commission fee? What is that? is that part of the amazon referral fee or closing fee? Thank you.

    • Hi Jason,

      Thanks for your question. Unfortunately the answer is complicated, as there are a lot of factors that contribute to the cost of either decision. We’d need to know a bit more about your business, and what kind of items you’re selling before we could give you an educated opinion. In the meantime, a few things to keep in mind are…

      * Amazon charges different fees depending on how long your items sit in their warehouse, so if you have slow moving inventory it might be more cost effective to use MFN.

      * That said, since you will be able to offer Prime shipping with FBA you have a better chance of winning the buy box, and Prime customers are more likely to choose your item. That could result in a sales boost.

      * Since Amazon takes care of most of the customer service for FBA orders, you’ll save time that you’d have normally spent answering customer emails.

      * MFN sellers have more control over the packaging of their products, so if you’re worried about items being damaged in transit, or if your items are fragile, then this might be a better option.

      Since there are so many different factors that contribute to the decision, we would be happy to give you a call to go over them in more detail. If you write to us at we can reach out to you to answer any further questions you may have.

      SellerEngine Services Team

  44. Victor Gomez

    Hi Maria,

    Regarding an earlier question (Oct. 28, 2016) If an Amazon buyer cancels an item prior to shipping you stated that Amazon will not charge fees (All…referral, variable and fixed fees?) with either a cancellation or a refund. So that I am clear…if I ship a book to a buyer and the buyer wants to return the book for a refund (within the return policy), Amazon will reimburse all their seller’s fees to me? And if so, how is that accomplished…will they credit my credit card account?

    Thank you.


  45. Hello Victor, good to hear from you again. To reiterate, no fees of any kind will be taken for cancellations or refunds. If a buyer returns a product and you fully refund his money, you’re getting all seller fees back. If doing FBA, Amazon would not refund the pick and pack fees, though. All these fees are cumulated in the disbursements you’re getting. Details should be visible in the section of your account called Payments. Feel free to email us if you need further help or have a particular example you need to discuss. Thank you.

  46. Sascha

    Hi there,
    I am an indvidual seller (first time seller) on Amazon. Do I ave to pay anything to Amazon if my items do not get sold? Are there any charges?

    • Kate Neal

      Hi Sascha,

      Thanks for reaching out and welcome to Amazon! Here is Amazon’s breakdown of the two seller plans they offer. With the individual plan, you simply pay $0.99 per item you sell.

      Let us know if you have any other questions!


  47. Mo

    I look at a sticker price is $6.50. So the calculation is $2.41 for FBA, 15% amazon charges. Now my question is does amazon deduct 15% before deducting $2.41 or after?

    Thank you

  48. Jeff Diebold


    In being new to this I’m trying to figure out if there is more than the .99 cents for selling an item as an individual seller (such as the referral fee or percentages) as you have them listed in both columns of your descriptions. Please clarify. Thanks


    Hey Maria,
    I want to sell my Dry fruits on amazon, So my rates are average 13$/kg. So how amazon helps me. Plzz send me all details.

    • Hi,

      Thanks for your question! It sounds like you’ve got a lot of questions, so we are going to go ahead and reach out to you via email to set up a phone call with you. If we can get a better idea of where you’re at then we can help you navigate Amazon like a pro. Keep an eye out for a message from us this afternoon. I look forward to speaking with you.

      SellerEngine Software

  50. Hi,

    I’m a new Amazon seller with an individual account. I sell home decor items, small Knick knacks. I’ve noticed something I find odd. I sold an item tonight for $30. It had a shipping price set up of $8.72. When the order came through to me via email, it said item $30, shipping $5.99 and Amazon fees $6.39. So the thing I’m curious about is…….why did my shipping lose something — it went from $8.72 to $5.99?


  51. Elena

    Hello Mindi,

    Thank you for your question. It could be that something in your shipping settings overwrote the shipping cost you set. The answer would be found in your transaction details (in the payments- statements section of the account). We’d love to help clear this up for you. Kindly send us an email at with a screenshot of the transaction from Statements and the ASIN in question, so our experts can take a look. Hope this helps.

  52. Hi:
    I currently sell my product, Lotion Saver Bottle Couplers on Amazon Vendor Express and they do the fulfillment. Amazon is discontinuing Vendor Express so my only option is to sell on Amazon Marketplace. Amazon currently sells several hundred Lotion Savers per month on Amazon Vendor Express at $5.99 each. What would my monthly fees be if I join Amazon Marketplace Professional plan and they sell an average of 400 units per month? Thank you.

  53. Hi,
    Thanks for your question. The fees would vary depending on whether or not you wanted to use FBA or ship from your own warehouse. Details about FBA fees can be found here.

    For your case, we would definitely recommend using a professional selling account, as it would save you money in the long run. So, a rough guess would be $39.95 per month for the Professional plan, plus %15 of each sale for a referral fee ($.89) at an average of 400 sales per month is about $399.35 per month. That’s not including FBA fees, and that’s assuming you’re offering free shipping. Feel free to get in touch with us directly at if you want a more detailed breakdown of the numbers, or if you have any more questions. We’d love to hear from you!

    Also, one last thought, due to the nature of your item it might come up against Amazon’s gating policy. If that’s the case then you’ll need to be approved to sell in the “topicals” sub category. Again, it is hard to say without knowing more about the item itself. We are happy to help you out with that if the need arises.

  54. Adrian Peirson

    So if I have two products, exactly the same size and weight, maybe one is Gold, the other is silver.
    Lets say 1 sells for £100 the other for £1000
    then I have to pay more amazon fees of about 20% of the product price,
    paying much more simply because it’s selling for more money,
    not because that’s what’s in the box i’m selling is physically different.
    Eg a 1oz silver coin sells for about £30 on Amazon
    a 1oz Gold coin sells for about £1000 on Amazon.

    • Kate Neal

      Hi Adrian,

      Thank you for reaching out to us with your comment. In short, your assessment is accurate. Amazon charges 3rd party sellers based on a % commission and fee structure, so your fees and commissions will vary based on both the price you sell your item for as well as what product category it’s in. It is for these reasons that our web-based repricing tool, Sellery, offers a comprehensive Minimum Price feature that will allow you to account for all of those behind-the-scenes fees and costs so that you do not lose money on a sale you make. Many new sellers forget to calculate those fees and costs into their pricing and they end up losing money. So you are on the right track in acknowledging how Amazon charges professional sellers. Now you’ll just need to ensure you’re including those fees and costs in your repricing lower limits so that you can continue to make profit and create a success Amazon selling business. After all, they are providing one of the world’s largest selling platforms with the biggest of customer bases. Ultimately, that’s what you are paying for. If you are able to find good quality items that are in high demand with good profit margins, these fees should just become another part of doing business, rather than a negative aspect to focus on. I hope this makes sense. Please do reach out to us if you have additional questions about selling on Amazon and we’ll be more than happy to help out.

      Thanks again and have a great rest of your week!

      Kate, Senior Account Manager

  55. Mary Johnson

    I will like to sell my handmade beaded jewelry (necklace, bracelet, earrings) on Amazon. What category would that full under? Will I have to meet a certain requirements? And would I have to be a professional to be able to sell them on Amazon? What will be the fees based on the category it will full under? The same questions go for my handmade crochet baby blankets? Will i be able to sell them on my individual seller account? Thank you

    • Maria

      Hi Mary,

      Your handmade jewelry would probably fall under the Fashion Jewelry category on Amazon. There’s no approval required for selling under this category but you do need a professional account. You can double check here.
      Information about pricing can be found here.
      For a PRO account the fees are as follows:
      – monthly subscription fee: $39.99
      – referral fees: on each item sold. More about these fees here

      Hope it helps.

  56. Mary Johnson

    Hi Maria,

    Your information helped. Thank you. However, do I qualify for the Amazon Handmade? If so, what is the cost with that category? Thank you

    • Maria

      Hello Mary,

      For the Handmade category things are a bit different. Amazon Handmade is a separate store on Amazon for artisans to sell their handcrafted goods.
      You first need to apply for this category here.
      There are zero upfront costs. Amazon has waived the professional account monthly fee, basically you pay only when you make a sale. The referral fee is 15%.

      Hope it helps.

  57. Amazing post Ramsay. I landed on your blog for the first time today and found it really interesting.
    Thanks again

  58. imran

    Hi Maria,

    Excellent Effort.

    I am going to register merchant account for your Heavy Duty Engine Lubricants Product, we are located in USA.

    Would you please help me to get or calculate or estimate “Shipping Cost”?


  59. Maria

    I’m glad you found this post helpful. Estimating shipping costs really depends on product weight and the shipping method you choose. You can try to get estimated shipping costs by using USPS’s shipping calculator ( or the FedEx calculator ( Most shipping companies provide such shipping calculators.

  60. Kacy

    Good Day Maria,

    I am in Jamaica and would love to set up an Amazon FBA account, what are the possible implications based on the country i live in?

    • Maria

      Hi Kacy,

      There shouldn’t be any special implication based on the fact you’re in Jamaica. You can sell on the Amazon US Marketplace from anywhere in the world. You’ll need a credit card that can be charged internationally, a US bank account (companies like Payoneer can help you with this), a customs broker, maybe your passport information.

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