Editor’s Note: Originally published on Mar. 26, 2019, last updated on Jan. 11, 2023. For a buzz-phrase, Voice of the Customer sure is a tongue-twister. But when it comes to Amazon sellers, it can also be a head-scratcher. If you’ve heard about the VOC dashboard, but you don’t know...

  ‘Voice of the Customer’ or VOC is business speak for how companies stay attuned to customer needs before and after developing their products. On Amazon, VOC is a dashboard that features an analysis of customer experience data.

One of the best practices an Amazon 3rd party seller can have is to keep up with current Amazon news and updates. Changes made by Amazon not only influence your sales and customer satisfaction level, they also have the potential to re-shape your entire business in terms of sourcing...

    Unlike the case with many online retailers, to Amazon sellers, customers are not mere statistics in a KPI report. Customer relationship management is to them a matter of going that extra mile to attract new customers and retain them. Yet, how can you be certain that you’re...

   Amazon puts the ‘ace’ in ‘replacements’. Customers have always enjoyed a no-quibble return and refund policy on FBA items. Now Amazon wants to take things a tad further, and replace items returned by FBA customers for free, too. Anyone who’s ever wanted a replacement would say the measure...

Editor’s Note: Originally published on July 9, 2019, updated on Sep. 14, 2023. Selling Private Label on Amazon has its rewards. But what if you could build a scalable PL sales model with only a couple of software tools and a few tweaks? Learn how to outsmart your competition...

Editor’s Note: Originally published on Mar. 11, 2021, last updated on Aug. 23, 2023.With Q4 drawing near, now is not the time for suspended accounts. So, what better time to brush up on your Amazon seller metrics? Let’s look at what Amazon metrics are, how you can tackle them,...

Editor’s Note: Originally published on July 10, 2020, updated on May 4, 2023. It’s as good a time as any to start selling on Amazon. But do you have what it takes? With a few easy Amazon seller strategies and tips, you just might. Learn how to sell on...

Has Amazon suppressed your ASIN? You must have a few questions about listing suppression and what you can do to restore your hidden ASIN. Here’s your chance to find out all there is to know about ASIN suppression and the new ‘Fix Your Products’ menu. Table of Contents As...

Amazon Business aggregators keep making the headlines. Have you thought about selling your Amazon business? If so, here are 3 tips to spruce up your sales pitch and 10 seller mistakes you should avoid. Table of Contents The online shopping boom has driven more people to sign up as...