For a buzz-phrase, Voice of the Customer sure is a tongue-twister - one that marketers know all too well. But what does market research have to do with Amazon sellers? If you’ve heard about the VOC dashboard, but you don’t know what to make of it, here’s our take...

  ‘Voice of the Customer’ or VOC is business speak for how companies stay attuned to customer needs before and after developing their products. On Amazon, VOC is a dashboard that features an analysis of customer experience data.

One of the best practices an Amazon 3rd party seller can have is to keep up with current Amazon news and updates. Changes made by Amazon not only influence your sales and customer satisfaction level, they also have the potential to re-shape your entire business in terms of sourcing...

    Unlike the case with many online retailers, to Amazon sellers, customers are not mere statistics in a KPI report. Customer relationship management is to them a matter of going that extra mile to attract new customers and retain them. Yet, how can you be certain that you’re...

   Amazon puts the ‘ace’ in ‘replacements’. Customers have always enjoyed a no-quibble return and refund policy on FBA items. Now Amazon wants to take things a tad further, and replace items returned by FBA customers for free, too. Anyone who’s ever wanted a replacement would say the measure...

Editor’s Note: Originally published on Mar. 11, 2021, last updated on June 29, 2022. With Prime Day drawing near, now is not the time for suspended accounts. So, what better time to brush up on your Amazon seller metrics? Let’s look at what Amazon metrics are, how you can...

Amazon Business aggregators keep making the headlines. Have you thought about selling your Amazon business? If so, here are 3 tips to spruce up your sales pitch and 10 seller mistakes you should avoid. Table of Contents The online shopping boom has driven more people to sign up as...

If you want to reinstate your listings, you need to write a good Amazon appeal letter. There’s no way around it. But a new situation arises: the automated Amazon suspension appeal response. Find out if your Amazon appeal stands a chance. Amazon suspensions are a thorny issue. They’re not...

In the final edition of our “How to Sell on Amazon in 2020” series we bring you a plethora of Amazon seller strategies and tips. So, if you’re thinking about selling on Amazon this year, you needn’t look any further. It’s no mystery that more people are giving the...

What do Brexit, trademarks, frames, and livestreaming have in common? This Amazon Digest brings you all the latest news about Seller Central and beyond. Read on to see what October 2019 means for Amazon sellers like you. Amazon Launches Intellectual Property Accelerator October 1, 2019 will go down in...