A per item fee that every Amazon venue used to apply at a standard rate for books, music, video, blu-ray & DVDs (BMVD). For non-media products, VCF depended on the type of item, the weight, and the venue. VCF has since been replaced with the Fixed Closing Fee...

  A 12-digit bar code that identifies the brand owner. Retailers scan and use it for inventory management and tracking purposes. New UPC requirements are explained in this post.

  A storefront is the page Amazon users see when they click the name of a brand or seller on the product or offer page. It displays products currently listed by the seller, and it works like an online catalog. Not to be confused with the Amazon Storefronts web...

  An alphanumerical code retailers use to manage their inventory. They’re usually generated using inventory management software like SellerEngine Plus. To learn how to create your own SKUs, please read this post.

The sales rank of products on Amazon indicates their popularity in reference to other products in that category. It relates to the number of sales a product has in an hour. The more sales it gets, the lower the sales rank. An item with a sales rank of 1...

  Selling certain product categories on Amazon is restricted, meaning that you can only sell them with Amazon’s approval. Please read this help page for a list of all the categories, the type of products allowed, and the condition they can be sold in. The list of ‘restricted’ products...

This is what you call products manufactured exclusively for a particular distributor or seller. In practice, they will have the seller’s logo, labels, packaging inserts, etc., not the manufacturer’s, when they’re offered for sale. They’re known to most people as ‘phantom brands’. AmazonBasics, for instance, is a range of...

Prime Day was initially a one-day sales event on the second Tuesday in July celebrating Amazon’s birthday. In more recent years, it’s been known to stretch over two consecutive days, preceded by several days or weeks of pre-sales events.

This is a written account of how you intend to turn a suspension of your listings and/or selling rights into an opportunity to improve. It’s submitted in a Letter of Appeal, and it’s supposed to show Amazon that you’ve identified the issues, taken steps to correct them, taken preventive...

Warning messages sent by Amazon’s Seller Performance Team to flag up a negative change in baseline performance goals. Historically, these notifications preceded a listing or account suspension. More recently, notifications sometimes also include a request for a pre-POA - that is, a plan of action sellers can put together...