white labelThis is what you call products manufactured exclusively for a particular distributor or seller. In practice, they will have the seller’s logo, labels, packaging inserts, etc., not the manufacturer’s, when they’re offered for sale. They’re known to most people as ‘phantom brands’. AmazonBasics, for instance, is a range of private label items. Selling Private Label items is a good option for Amazon merchants because
selling products made by popular brands comes with certain restrictions. Private Label is a business model whereby a manufacturer produces an item to be sold exclusively by a particular retailer under their own brand. It’s a model supermarkets have been using for years. But more recently, Amazon sellers have taken it up in droves.