This is what you call products manufactured exclusively for a particular distributor or seller. In practice, they will have the seller’s logo, labels, packaging inserts, etc., not the manufacturer’s, when they’re offered for sale. They’re known to most people as ‘phantom brands’. AmazonBasics, for instance, is a range of...

Prime Day was initially a one-day sales event on the second Tuesday in July celebrating Amazon’s birthday. In more recent years, it’s been known to stretch over two consecutive days, preceded by several days or weeks of pre-sales events.

This is a written account of how you intend to turn a suspension of your listings and/or selling rights into an opportunity to improve. It’s submitted in a Letter of Appeal, and it’s supposed to show Amazon that you’ve identified the issues, taken steps to correct them, taken preventive...

Warning messages sent by Amazon’s Seller Performance Team to flag up a negative change in baseline performance goals. Historically, these notifications preceded a listing or account suspension. More recently, notifications sometimes also include a request for a pre-POA - that is, a plan of action sellers can put together...

Part of the Fulfillment by Amazon (FBA) program, PAN EU enables sellers to list their products across all European venues with the Prime badge, send them to a single Amazon fulfillment center, and let Amazon distribute the products across Europe, without charging sellers for shifting merchandise across warehouses and...

To put it simply, the Order Defect Rate is the percentage of unfulfilled orders averaged over your total sales in a certain period. If it’s over 1.19%, then you’re on the verge of having your account suspended. We discussed high defect rates and other such issues in this blog...

  Part of the Fulfillment by Amazon (FBA) program, MCI enables sellers to choose the European countries they want to list and ship their products to. They’re able to split their inventory across any number of European venues (currently up to 5).

    Amazon occasionally restricts the minimum number of units an Amazon user can buy, with or without Prime membership. It’s similar to the ‘add-on’ restriction for free shipping, but it’s never applied alongside it.

  It’s the suggested price that manufacturer recommends that retailers sell their items for. On Amazon, it’s rarely the selling price.

  Simply the lowest price an Amazon product is being offered for. Amazon displays the lowest absolute price on the product page, as seen below.