1. Patrice Thorpe

    I know what IP means and the basic premise legally. How could I have an IP violation by using brand names in descriptions? Or, are you referring to using a brand name such as Disney if the product is NOT licensed by Disney?

    • Hello,

      Thanks for your question. It was a good one! So, there is a bit of a discrepancy between general IP law and Amazon’s IP rules. Amazon takes things a little farther because they want to make sure that people know exactly what they’re getting. Because of this, you’ll want to avoid using terms like “Disney” in the description. Disney is a heavily gated brand, so they’ll do sweeps fairly often. You’ll also want to avoid using brand names in your keywords, as we’ve seen those trigger IP violations as well. If you would like to chat more about this please send us an email at services@sellerengine.com. There is a lot to learn, and I’d be happy to help you out.

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