Finding the right Amazon seller tools for your business is easier said than done. There’s no shortage of apps and widgets, but even some of the best seller tools have their shortcomings. Here’s a list of 20 top tools for Amazon sellers, with pros and cons.
Over the years, sellers have found clever ways to grow alongside Amazon.
So, no two Amazon businesses are alike. But the common denominator for third-party sellers is the need for fast, reliable, and versatile Amazon seller tools. Luckily, there’s no shortage of those.
But not even the best seller tools on the market can tick every box for every seller. And even some of the best can become obsolete overnight. That’s why we’ve put together a list of the best top tools for Amazon sellers on the market today, for all your scouting, repricing, and marketing needs in 2022. Let’s dive right into it.
5 Top Product Research Tools
Scouting tools have lost much of their appeal since the heyday of arbitrage. With tighter sourcing rules in place and so many category and product restrictions, it’s much harder nowadays for sellers to find a good bargain.
But some of the best seller tools have adapted, taking on new features like niche finders, restriction alerts, intellectual property check-ups, and built-in reverse ASIN tools.
Here are some of the Amazon seller tools that stood the test of time and would make a great addition to a product research toolkit.
1. Profit Bandit
Profit Bandit comes across as a barcode scanning app, but there’s a lot more to it than OCR technology.
It uses Amazon API to extract information on Buy Box status, pricing, and Amazon fees in real time.
So, if you’re trying to decide on a fulfillment channel, you can be sure that all of its FBA and FBM profit calculations are right on the money.
With Profit Bandit, you can see sales rank and price trends with built-in Keepa graphs, and access your scanning log anytime.
It comes with product restriction alerts, so you don’t buy anything you can’t list on Amazon.
And it works on 8 venues.
All this for $9.99/month.
2. ZonGuru
With ZonGuru, you can look up sellable items on your browser as well as your smartphone. This tool can help you identify niches, check Intellectual Property restrictions, and point you to potential suppliers on Alibaba. It’s not a bad way to spend $49/month for access to 10 Amazon venues.
Not only can you spy on your competitor’s sales and backend keywords with it, but you also get notified when your listing’s being hijacked or a competitor uses your image. The tool doubles up as an inventory manager, sending you replenishment alerts. It also enables you to automate review requests. But it’s great for digital product sellers too because it comes with a Kindle sales monitor.
3. Unicorn Smasher
With this Chrome browser extension, Unicorn Smasher, you can add ASINs straight to your product research list and view their rank, sales estimate, revenue estimate, and review count. Available on 7 venues across Europe and North America, its USP is the fact that you can buy it outright.
For as little as $49.99, new sellers can use this tool indefinitely, gauging the size of the market for any products and variations they want to launch. The user-friendly interface makes it easy to grasp the level of competition, whether you’re going up against third-party sellers, FBA, or Amazon itself.
4. AmazeOwl
The great thing about AmazeOwl is the fact that you can try some of its basic features for free. And if you opt for the paid version, which starts at $12.99/month, you get free training for 10 days after you download the desktop app on your PC or Mac.
It’s very popular with newbies interested in selling Private Label items on FBA. You can use it to check products on up to 12 venues, including the recently launched Amazon Poland marketplace. Browse over 600 million products, track product niches, monitor keywords, and choose from the daily list of “Potential Products”.
5. Source Mogul
Online arbitrage and dropshipping are made infinitely easier with Source Mogul. It can cast about for products to buy from hundreds of retailers and over 80 million listings online. It flags up items you can’t list on Amazon, manages wishlists for you, and it can also process any wholesale lists you might want to upload. Monthly subscriptions start at $67 and there’s a free trial period.
5 Top Repricing Tools
As Amazon grows in complexity, so do third-party sellers’ businesses. Some are branching out with multi-channel fulfillment, and they need tools with integrations and API linkage like Seller Dynamics and Informed.co (formerly Appeagle).
Others are only interested in selling on Amazon, so they need Amazon-specific tools. Below are 5 Amazon repricers that sellers of any size and level of experience can use in 2022 to maximize their profits in a BuyBox dominated ecosystem.
1. Sellery
This real-time repricer works exclusively with Amazon and is best known for its fully customizable pricing strategies and powerful repricing algorithms.
It lets you group products into Smart Lists, so you can apply the same pricing rules to as many items as you want at any time.
It also enables you to add your own markups and costs, set profit margins, enforce price limits, keep MAP arrangements, and avoid price gouging.
Crucially, it pushes price changes on Amazon before your competitors do, within seconds rather than minutes, for countless items at a time.
Sellery sees the Buy Box for both New and Used products.
It shows you similar listings back to back, so you can compete as a Private Label seller.
It keeps an eye on the competition for you, enabling you to select specific sellers (Amazon included) as the targets for your competitive pricing strategies.
And most importantly, it never goes below the minimum price which factors in your costs and the Amazon fees. With Sellery, your price limits are set in stone.
Also, unlike other repricers, Sellery comes with a flexible price schedule. Payment for Sellery starts at $50/month.
2. Repricer Express
With an interface that resembles Amazon’s own website, Repricer Express (a.k.a. Repricer.com by eDesk) enables sellers to link their Amazon and Buy-it-Now eBay listings, repricing them with competition-based rules and threshold-based formulas. Its best feature is the safe-mode competitor price graph, which shows you how high or low you can safely take your prices.
Available on 18 Amazon marketplaces, the tool can sync inventories and prices across channels like Shopify and newegg, and push new prices out fairly quickly. Like Buy Box Buddy, it can point you to opportunities to win the Buy Box, but these features are exclusive to those who subscribe to the Ultimate plan, which costs upwards of $400/month.
3. Seller Snap
This AI-powered repricer starts at $500/month and works exclusively on Amazon. For this price, sellers benefit from customizable rules, automated adjustments based on related ASINs, and dashboards with sales, profit, and Buy Box statistics with Amazon-style green and red arrows.
Sellers can use it to sell on up to 18 Amazon marketplaces, including Egypt and Poland. As it takes Amazon’s Competitive Pricing Threshold (CPT) into account, it makes listing suppression unlikely. However, its game theory approach is nothing more than scenario-based repricing, similar to Buy Box Buddy’s.
4. Alpha Repricer
With Alpha Repricer, monthly payment plans are based on your inventory size, and it can cost as little as $33/month to use it for repricing on up to 16 marketplaces. Features include FTP inventory support, price thresholds, rule-based bulk settings, smart filters, and eye-catching reports and graphs.
5. BQool
BQool is a 2-in-1 rule-based and algorithmic repricer tool. As a web-based application similar to Aura and NuPrice, it can be very handy, but it tends to overcrowd your browser with tabs. You can use it on 9 of Amazon’s marketplaces, including European and American venues, and you can opt between repricing instantly or within 15 minutes.
The only subscription plans worth signing up for are the ones with instant repricing through AWS setup, which start at $100/month. With an interface similar to Amazon’s, this tool comes with basic AI functionality, but there’s not much focus on maximizing Buy Box prices safely or stepping back quickly from price wars.
5 Top Ad and PPC Tools
With the onset of a new search algorithm on Amazon, Sponsored Ads became a less effective way for items to convert or rank highly on Amazon. So, unless your pay-per-click (PPC) campaigns are relevant to users searching for specific items on Amazon, there’s no point in advertising at all.
That’s why sellers go all out when it comes to finding PPC tools that are right for them, lowering ACoS, optimizing RoAS, driving quality traffic to their listings, and boosting sales and profits. Here are 5 of the best tools for PPC campaign management on Amazon.
1. Zon.Tools
You don’t often come across seller software providers with as many positive testimonials, free eCourses, or YouTube videos as Zon.Tools. A quick glance will reveal offensive and defensive campaign techniques, product launch tips, and low-risk CPC tactics.
For the low price of $25/month, you benefit from automated AdGroups, or PGNs, on every Amazon marketplace. Other features include reports on keyword and search term clashes, search term mining several times a day, multiple automated bid adjustments per day, API linking, and product attribute targeting.
2. SellerApp
SellerApp is a leading data analytics platform that combines data, technology, and intelligence to empower budding entrepreneurs and Fortune 500 companies alike and help them accelerate their growth.
What makes SellerApp different is that they don’t provide raw unprocessed data. SellerApp combines actionable insights with human intuition and expertise to give you the absolute best Amazon growth strategies.
3. Feedvisor
Once known mostly for its repricing capabilities, Feedvisor now bills itself as an Amazon listing optimization tool with AI-based advertising features. It promises to find keywords that are relevant to each ASIN based on your share of the testimonials a product has on Amazon.
Geared toward brand owners and large sellers on Amazon, it helps high-volume sellers harvest their keywords automatically, optimize their bids using deep learning, and balance budgets. Feedvisor charges sellers 4-figure sums each month, so it only really works for seasoned sellers.
4. PPC Entourage
When you sign up for Entourage 2.0, some of your ad spend goes into paying PPC Entourage’s fees – 2.9%, to be precise. In return, you get advertising, reporting, and analytics tools usable on 9 of Amazon’s venues.
The dashboard is packed with color coded metrics like CR, CTR, and ACoS, which are neatly plotted on a large graph. There’s a bulk campaign optimizer that takes the guesswork out of ad management, and you can schedule campaigns based on the time of day, knowing your bids adjust automatically.
5. Perpetua
Perpetua is an Amazon Partner with a full-funnel strategy. Ideal for Private Label, brand owners, vendors, and seasoned sellers with substantial turnover, this service will set you back $500/month, a percentage of your ad spend, and taxes, if you plan to use it on more than 2 Amazon venues.
The service enables sellers to create, launch, and optimize their product video ads and display ads, set up programmatic buying (DSP), view new-to-brand metrics, grasp budget utilization and brand metrics, carry out tests, and access unique analytics, like add-to-cart results and high value customers.
5 Top Shipping Tools
Shipping items off to Amazon is hard work. And if you’re not outsourcing it to people like FBA Inspection, then you’ll need fast, reliable software that can help you carry out basic shipment tasks.
This may include picking, inspecting, packaging, labeling, palletizing, and forwarding. It might also involve returns management, storage, and duty fee processing. Few tools can do all this, but here are a few you can try for your Amazon orders.
1. SellerEngine Plus
Primarily a tool that generates FBA shipments and prints out individual FBA labels, SellerEngine Plus not only helps with managing your shipping to FBA fulfillment centers but proves to be highly versatile with other tasks Amazon sellers have to do on a regular basis.
It includes features that help sellers research products in bulk, add new listings and update existing ones, reprice, and also manage their FBM orders.
You can use it on Amazon US, UK, and DE for only $49.95/month per venue.
2. Veeqo
From $160/month, multi-channel sellers can use the entry-level version of Veeqo. It ships items sold on a variety of channels, including FBM. For large warehousing operations, they’ll throw in returns management, productivity reports, and forecasting tools for around $270/month, plus a little extra for every FBA order.
Since the inventory is synced, making picking lists and organizing shipments is a fully automated process. You can take your pick of 20+ carriers. And you get 5 users with the Premium package. But with an Enterprise plan, you can run into quadruple digits.
3. ShipWorks
Another tool for high-volume sellers, this is ShipStation’s bigger sister. It can print up to 16,000 labels per hour. But the 12,000 shipments/month Warehouse Essential plan should be more than enough for most sellers. Especially since the $349/month price tag grows with volume.
ShipWorks enables you to route your items across warehouses. You can also monitor sales across channels, schedule tasks, and automate picking and shipping. You also benefit from preferential carrier costs and cheaper alternatives to regular insurance coverage.
4. BrightPearl
BrightPearl is an omni-channel tool. It can integrate most post-purchase operations, including inventory management, warehousing, fulfillment, purchasing, and supplier management.
If your turnover exceeds $1mil./year, you may want to look it up and request a quote. BrightPearl’s infrastructure covers Europe and North America. Also, the tool comes with integrations for bills of materials.
5. Fishbowl ShipExpress
Part of the Fishbowl Inventory tool for manufacturers, wholesalers, and distributors, ShipExpress can’t be bought separately. The package costs at least $4,395, depending on the functionality, but it’s an outright purchase. If you sign up, you get access to over 50 carriers worldwide, batch shipping, and preferential shipping and insurance rates.
This concludes our list of top Amazon seller tools. While many other Amazon seller tools could have easily made the list, we wanted our selection to be eclectic and slightly different from what you might expect to see. If you have any suggestions for our best seller tools list, please don’t hesitate to share them with our readers.
*Disclaimer: We are not endorsed by or affiliated with the products or service providers featured in this post, excluding our proprietary software, Profit Bandit, Sellery, and SellerEngine Plus. Our recommendations are for reference purposes only. Please exercise due diligence and carry out your own inquiries before signing up for any of these services.
Melanie takes an active interest in all things Amazon. She keeps an eye on the latest developments and keeps Amazon sellers up to speed.