The list of eco-friendly Amazon sellers is growing fast. Care to join? If sustainability on Amazon is your New Year’s resolution too, read on. You’ll soon see the value and the benefits of aiming for sustainable growth on Amazon.
Shoppers are growing aware of the environmental and ethical impact of their purchases. So, they’re looking for products and brands that align with their values. If you’re wondering how to sell eco-friendly products on Amazon, we have a few tutorials, tips, and tricks to get you started.
Why Sustainability Matters for FBA Sellers in 2025
It’s no secret that buyers are more savvy than they once were. Or that their drive for sustainability has an impact on their buying decisions and brand loyalty. For FBA sellers, this is a chance to build credibility and connect with a growing market of eco-conscious consumers.
But how strong is this trend, will it last, and to what extent can sellers bolster sustainable growth on Amazon? We’re here to share with you some stats and basic FBA seller sustainability tools. Here’s all you need to know if you’re wondering how to sell eco-friendly products on Amazon.
Shifting Consumer Priorities
Every report on sustainable e-commerce trends 2025 tells us it’s essential to shoppers. The Future of Commerce claims that sustainability is a top 3 factor for corporate buyers. In fact, over a third of them will walk away from a B2B deal if that criterion isn’t met.
Sustainability is even more important to consumers. PwC says four fifths are happy to pay a 9.7% premium. That’s nearly double what they would have paid in 2023. Despite rising costs, they care more about production methods, recycling, packaging, and water conservation efforts.
McKinsey & Co. also claims that products that make environmental, social, and governance (ESG) claims have grown more in the past 5 years than those that don’t. On Amazon, customers now look up ESG words like “biodegradable,” “recyclable,” and “ethically sourced” more often.
Amazon’s Climate Pledge
The Amazon Climate Pledge is a promise Amazon made in 2019 to achieve net-zero carbon emissions by 2040. Sellers who align with this goal can join the Climate Pledge Friendly program. They can then reach out to shoppers who read the Climate Pledge Friendly (CPF) page.
In a nutshell, CPF is a customer experience, as shown in the Accelerate video below. It brings sustainable products in virtually every category to the attention of the buyer through search tools, storefronts, ads, recommendations, Amazon Live promotions, etc.
So, what is the Climate Pledge Friendly badge? It’s an umbrella term for offers with any of the 50+ CPF Certifications. The image below shows how FBA sellers can align with Amazon’s sustainability goals and display their badge and ESG credentials. But there are many other ways.
Business Advantage
There are plenty of other reasons to join CPF. To begin with, sustainable practices can improve ROI. They can reduce packaging costs, driving positive reviews, and boost customer loyalty. Also, Amazon claims on the Forum that CPF sellers enjoy a 13.3% rise in sales.
But there’s more. Amazon offers sellers with the PCF badge access to the Sustainability Solutions Hub. It comes with lots of helpful Seller Central reports. For instance, it shows you CPF performance and revenue based on the type of certification your items have.
It also displays any items that are probably sustainable but don’t have a CPF badge. Another useful report features your top non-CPF items. What’s more, it gives you access to the Service Provider Network (SPN). It’s a registry of people who can help boost your sustainability efforts.
These are experts in eco-friendly product design, carbon-neutral shipping for sellers, and switching to biodegradable packaging for online stores. Aside from sharing their Amazon sustainable packaging solutions, they may also help with product testing and certification.
Practical Steps for FBA Sellers
For FBA Amazon sellers, CPF is a chance to stand out. Here’s what you can do to make sure that you not only join the movement toward a more sustainable Amazon, but also make a name for yourself as a CPF seller:
- Use eco-friendly packaging. eFulfillment Service says 70% of new products are eco-friendly. Also, shoppers want minimal, recyclable, reusable, or biodegradable packaging for online stores. So, take a look at the Ships in Product Packaging program.
- Source ethically. Partner with suppliers who adhere to labor and sustainability standards. Highlight certifications like Fair Trade, FSC, and Organic to appeal to the eco-conscious shopper.
- Be transparent. Share your sustainability efforts on your Amazon storefront and in your product descriptions. Use A+ Content to highlight initiatives like carbon-neutral shipping or sustainable materials. Make sure all the information is verifiable.
- Weigh your options. PwC says the more ESG claims, the better. But as you explore the reports in the Sustainability Solutions Hub and the experts on the Service Provider Network (SPN), be sure to prioritize the CPF labels with the most impact.
Top Sustainability Trends for 2025
It’s important to jump on the bandwagon of eco-friendly certification on Amazon. But don’t lose sight of the many other sustainability trends that could affect your sales on Amazon this year. So, keep an eye out for offers that focus on these new fads, for example:
- Plant-Based Alternatives. There’s a growing demand for plant-based products. This affects the food, beauty, toys, and textile categories most, but many other types of products can be made from plants.
- Carbon-Neutral Shipping. Bundling and subscriptions are a great way to minimize shipments. But buyers are also starting to favor brands that care about carbon offsetting. So, why not look at tools like Co2nsensus to assess and rethink the way you ship?
- Refurbished and Pre-Loved Products. There’s a growing market for second-hand goods as part of the circular economy. As we look at the global economy and how it affects people’ wallets, there’s no reason to avoid selling pre-loved items.
- Tech-Driven Solutions. The rise of AI and blockchain may affect your business this year. So, look at ways that AI can help you improve the sustainability of your supply chain, marketing campaigns, and the general running of your business.
As you can see, the Amazon Climate Pledge Friendly program is a global, end-to-end solution. It’s a good way to get more traction on a newly launched offer. It’s also a great way to show you’re going green. But it’s just one of the many ways you can boost your sustainability on Amazon. Subscribe to our monthly newsletter to find out about all the latest Amazon policy updates, sustainability tools, and green tips.
Melanie takes an active interest in all things Amazon. She keeps an eye on the latest developments and keeps Amazon sellers up to speed.