This refers to the situation where a seller’s offer is featured on Amazon as the main option for a buyer. When the buyer presses the ‘Add to Cart’ button, Amazon automatically adds the featured product in the buyer’s cart. If the buyer then completes the order, they will have...

Amazon Brand Registry is a tool that enables brand owners to personalize their product pages on Amazon. It’s available to manufacturers, artisans, makers of personalized items, and own label sellers who have their manufacturer’s authorization. Registering grants brand owners complete control over their listings, giving them exclusivity over the...

A category on Amazon referring to media. Back in 1994, when Amazon was launched, this was Amazon’s only product category, but since then, products have been classified into 38 categories and hundreds of sub-categories, as seen here. Sellers still refer to these as BMVD products, though, because they tend...

The ACoS (Advertising Cost of Sale) is a key metric used to measure the performance of your Amazon Sponsored Products campaigns. ACoS indicates the ratio of ad spend to targeted sales and is calculated like this:   ACoS = ad spend ÷ sales

Advertising is a means of communication with the users of a product or service. Advertisements are paid messages aimed at informing or influencing the people they’re sent to. On Amazon, advertising can help you increase brand visibility and drive sales for your products. There are three advertising solutions on...

Account Health is an Amazon page which contains an overview of the performance targets and policies seller accounts are required to comply with to sell on Amazon. The purpose of this page is for sellers to easily inspect their overall performance on Amazon in terms of targets and policies...

A9.com is the branch of Amazon that develops search advertising and search engine technology. Sellers usually refer to A9 as the listing optimization algorithm that decides how and where a listing will show up on Amazon SERPs.

Third-party sellers are independent individuals or companies who offer new, used, refurbished, or collectible merchandise for sale on Amazon using the Seller Central platform. Based on their sales volume, they can be Individual or Professional sellers, paying per-unit fees and/or registering for a monthly subscription to sell on Amazon....

Vendors, first-party merchants or 1P are brand owners who allow Amazon to sell their products on a wholesale relationship. They use Vendor Central, an invite-only platform, to list their products and accept or reject Amazon’s offers to buy as few or as many units as it wants. They send...

Now that the sales are over and the dust has settled, it’s time for online retailers to crunch those numbers. Let’s follow up on this year’s figures for Black Friday on Amazon and elsewhere. With Thanksgiving weekend out of the picture, it’s business as usual for Amazon sellers. But...