Black Friday may have been upstaged by Cyber Monday last year. But this Nov. 29 still has plenty of potential. Let’s take a deeper look at the history of BFCM sales and how technology has shaped this global sales event. What is Black Friday? In the USA, the Friday...

  Also called an Amazon European Marketplace account, a unified account gives sellers access to all Amazon EU venues from a single account and ensures that all orders are fulfilled across borders from a single inventory pool. Sellers with a unified account who opt for FBA fulfillment can have...

  Tool available in the Campaign Manager interface in Seller Central. It’s designed to target specific Amazon customers’ search keywords, based on how well they match the product information the sellers provide in their Sponsored Products campaigns. Sellers use this tool to allow Amazon to target keywords, rather than...

  Security feature which involves signing into your Amazon account the conventional way - using a password -, and then using a unique security code on top of that. The security code can be sent to a mobile device, via text message or voice call. Users can also opt...

Sellers and vendors have a variety of advertising tools at their disposal, including email campaigns and PPM display, video, and custom ads. However, the term tends to refer to a PPC campaign, where sellers bid to have their banners displayed on specific pages, and pay Amazon whenever users click...

  Pay-Per-Click (PPC) ad platform for Amazon sellers. The ads display your logo and a customized headline next to a row of three products, at most. The ads appear among search results, typically at the top of the page, but sometimes at the bottom or in between other offers. ...

  The Brand Analytics interface, sometimes called the “Brand Dashboard”, features the Consumer Behavior Dashboard. It includes information concerning Search Frequency Rank, Click Share, and Conversion Share. More recently, it also incorporates Amazon Search Terms, (Top 5 Competing) Item Comparison, and Buyer Demographics data.     

Pay-Per-Click (PPC) ad platform for Amazon sellers. The ads consist of banners and sliders placed on search result pages and product detail pages, which take Amazon users straight to the seller’s listing. For their campaigns to be accepted, pro sellers must be eligible for the Buy Box and they...

With all this talk of an ASIN crackdown on Amazon, it’s easy to overreact. But there’s no reason to push the panic button. Amazon is simply shushing loud and obnoxious product titles. Here’s how to fix ASIN violations and protect your listings.  With only weeks to Prime Day 2019,...

Private label is big business on Amazon. If sourcing for Amazon isn’t your forte, but you’d like to sell PL products, give this a quick read. Our new series takes you through the basics of private label, starting with Amazon inventory sourcing.   Over a million new merchants signed up to...