Last year Amazon started promoting an innovative program to help brand owners protect their business from counterfeit products or unauthorized sellers. The program is also meant to work towards fulfilling Amazon’s goal of ensuring that only authentic products are sold on the platform.The Facts:This service, called Transparency, started with...

A group to which any product listed on Amazon must be assigned. Every Amazon venue has its own number of categories and sub-categories, depending on local laws and regional peculiarities that influence the demand and the type of tax levied on specific products. Many Amazon categories are open to...

Amazon Storefronts is a way for small and medium-sized businesses to sell products directly through Amazon. The Amazon Storefronts web page caters only to customers who want to buy from US-based SMBs, including local artisans, family-owned businesses, and innovators. Amazon Stores offer merchants the option to have an online...

Unique 10-digit code assigned by Amazon to each product listed. A product will have the same ASIN on all venues. The ASIN can be found on the product page, in the product information section. You’ll also find it in the URL. For details, please read this.

Amazon Spark is a feed that can be accessed by clicking the Spark tab in the Amazon app. It’s like a shoppable feed of stories and photos for Prime members. Think of it as a kind of Pinterest in reverse. Rather than pin things you find around the web...

Launchpad is a platform that features vetted startups and their cutting-edge products. It offers innovators custom product pages, marketing solutions, access to Amazon’s fulfillment network, and space to share their stories. It’s a project made possible with the help of venture capitalists, startup accelerators, and crowdfunding websites.

Warehouse and distribution center owned and managed by Amazon. It stores mainly Amazon’s own merchandise, but much of it also comes from third-party Amazon sellers, eBay sellers and webshop owners.

Amazon Business is Amazon’s wholesale marketplace for business customers. It’s a stand-alone B2B platform, independent from Amazon’s regular marketplace, that enables online sellers to reach their target base (purchasing managers and company owners), access VAT services, and sell in larger quantities without incurring additional fees or charges.

Official browser extension that enables prospective buyers to search for items using a small navigation bar at the top right of their browser, receive new deal notifications on-screen, and get their order updates instantly.  

It’s that time of year - we’re all trying to stay on top of all the Q4 year end things to do and at the same time, trying to lay out plans for 2019. If you feel like it’s becoming more of a struggle to drive traffic and sales...