Just like going to the gym, our research shows that there’s an influx of new sellers in the beginning of every year.
That’s great! We’re always excited to see people strike out on their own and start their own businesses.
However, as more experienced sellers know, there are plenty of mistakes you can make when selling on Amazon. Today we’re going to tackle one of the easiest errors to avoid: choosing the wrong seller nickname.
Keep reading to learn more.
Don’t Choose a Common Name
When picking your Seller Nickname, don’t choose something that’s too common. This is for a couple of reasons:
- It’s probably already taken.
- Even if it’s available, it might be too similar to someone else’s and you don’t want to confuse customers. This is especially important if you plan on having a website in addition to your Amazon store.
Avoid Using Negative Words
Your Seller Nickname is your brand. Don’t use anything bawdy, negative, or even borderline inappropriate, even as a joke. A good example would be the nickname, “Danger Falling Prices.” It’s a (somewhat) clever name, but the negative connotations of the word Danger outweigh the positives.
Choose Something that Stands Out
When customers are browsing the offer page, a nickname that stands out can help you make a sale.
Part of this, of course, is creating a great image to use as the logo for your account (we’ll talk about this in a post next week).
To me, the HUPPIN’S offer stands out because of the large clear image. I also like the name Secondipity, as it seems like they specialize in selling second-hand items. However, in this case they’re selling something that’s new.
That leads us to our next rule:
Future Proof Your Name
Amazon businesses are fluid and always evolving. Even if you’ve got a warehouse full of toys to sell today, in 2 years, you might find that home goods or grocery items are making up most of your profit.
Don’t choose a name that focuses on what you sell or how you sell it. Those things can (and probably will change). Instead, pick a name that focuses on the positive aspects of your business, that won’t change over time.
Don’t Break any Laws
This sounds obvious, but I’ve seen sellers attempt to trick buyers by using names like: Wall Mart, Amozon, or Bestest Buys. These sellers don’t last long.
Nothing Hard to Remember
Don’t use really weird combinations of letters and numbers. Try to come up with a nickname that is easy to remember so buyers can find you again.
This is especially important if you sell through multiple channels: eBay, Amazon, your own website, a brick & mortar store. If you’ve got one name across all your marketplaces, you’ll be more memorable and easier to find.
Share Your Seller Nickname
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