All posts in “Amazon”

Product Title Keyword Strategies for New Products on Amazon

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Product Title Keyword Strategies for New Products on Amazon

 

Mastering your Product Title Keywords is essential to any seller who would like to launch a new product on Amazon. In our last two posts we’ve tried to build comprehensive guidelines on the type of ads available on Amazon and how to set them up, as well as an intro into Enhanced Brand Content. We’re closing this series on Amazon PPC with an insight into Product Title Keyword Strategies.

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Amazon Ads: Enhanced Brand Content

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EBC

 

Does advertising on Amazon sound complicated? There are several ways to boost awareness for your brand or product. Let’s have a look at Enhanced Brand Content and how A+ content can improve your image on Amazon and drive traffic.

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Amazon PPC: Types of Ads

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Amazon PPC

 

Tempted to try Amazon ads to promote your product? You’d better start budgeting for your Amazon campaigns, then. But what exactly are they? Let’s take a look at all the ways you can make your items stand out with Amazon PPC.

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Amazon Account Holder Digest IV 2019

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Amazon Digest 2019

 

Spring has sprung. But before you give your business a much needed ‘spring cleaning’, let’s see what’s new with Amazon. Get your fill of seller news right here, from the latest issue of the Amazon account holder digest.

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Amazon Project Zero FAQ

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Project Zero

 

With the launch of Amazon Project Zero, you’d think counterfeiters are shaking in their boots. But is this counterfeit crackdown all it’s cracked up to be? Let’s give Project Zero a look.

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Tougher Stance on A-to-Z Claims on Amazon

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Changes to A-to-Z Complaints

 

It’s hard to prevent A-to-Z claims on Amazon, let alone challenge them. And we don’t envy Amazon its job, doing this balancing act between seller and buyer. But when it comes to A-Z claims, the scales have definitely been tilting in the buyer’s favor lately.

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Voice of the Customer: An Intro Into Amazon VOC

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Voice of the Customer

 

For a buzz-phrase, Voice of the Customer sure is a tongue-twister – one that marketers know all too well. But what does market research have to do with Amazon sellers? If you’ve heard about the VOC dashboard, but you don’t know what to make of it, here’s our take on Amazon VOC.

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