Now that we’ve settled into spring, it’s time to read the headlines. This month’s Digest is filled to the brim so, without further ado, we bring you the latest Amazon seller news.
The third year of the Prosper Show did not disappoint! Back again at the Las Vegas Convention Center, along with ASD Market Week and Source Direct, Prosper brought together thousands of ecommerce sellers with a variety of Amazon experts, speakers, and service providers. SellerEngine set up in booth #106 and we didn’t need to wait long before it was full of sellers, excited to learn more about how to optimize and maximize their Amazon businesses.
One of the best practices an Amazon 3rd party seller can have is to keep up with current Amazon news and updates. Changes made by Amazon not only influence your sales and customer satisfaction level, they also have the potential to re-shape your entire business in terms of sourcing models and choice of suppliers. Read more for recent changes Continue Reading…
Welcome back for part 2 of our Amazon Private Label How-To series. If you missed part 1, you can check it out here. Last time, we covered the basics of how to get started selling private label items on Amazon. In this post, we’ll do a deep dive into some of the more advanced private label business strategies and concepts.
The Profit Bandit team is happy to report that we’re currently testing a new update that will be released in the next week or so. The main focus of this update will be improving user experience in scanning. If you’re already using Profit Bandit or considering giving it a try, don’t miss this update.
Ahoy there! Does it sometimes feel like you’re adrift in a sea of danger as an Amazon seller? Seller Performance is lurking just beneath the surface of the waves, ready to strike at any time. Thankfully, SellerEngine is here with a bigger boat to help you navigate your way to a safe and successful business. What better way to gear up for the upcoming Prosper and ASD shows?
If you haven’t heard about the up-and-coming Amazon business model called Private Label, you may be living under a rock. Or at least you aren’t selling on Amazon (yet!). What started as a small trickle a few years ago is now a booming business. Digital Commerce 360 reports that Amazon accounted for 44% of US e-commerce sales in 2017. With that staggering statistic, has come a flood of new 3rd party Amazon sellers. Each looking for their piece of the pie. In an effort to separate from the pack of evergrowing sellers, many entrepreneurs sought out ways to eliminate direct competition. Thus, the private label revolution was born. And, from the looks of it, things are just getting started.
Amazon reviews make it easier for customers to purchase products online, by relying on shared opinions from peers rather than examining products themselves. But, with rampant abuse of the system and many customers aware of fake reviews, modern consumers are placing less and less stock in good reviews. Amazon recognized this problem and began working to combat it, banning paid and incentivized reviews and offering a “Verified Purchase” badge to add veracity to reviews.
The “Amazon Verified Purchase” badge means that the customer bought the item through Amazon. As of November 2016, Amazon is also using Verified Purchase reviews as part of their ranking algorithm. To get the badge, customers simply leave a review and Amazon verifies if they purchased it with that account. If they haven’t, the badge simply won’t appear. Amazon also limits the number of non-verified reviews a customer can leave to 5 or less per week.
These efforts are intended to ‘clean up’ the Amazon review space, making it harder to game the system, and harder to pay for reviews. At the same time, you still need reviews to rank in Amazon’s search algorithm, to drive conversion, and to make sales. So, you need to understand how Verified Product reviews work, how to get them, and what qualifies.