Tempted to try Amazon ads to promote your product? You’d better start budgeting for your Amazon campaigns, then. But what exactly are they? Let’s take a look at all the ways you can make your items stand out with Amazon PPC.
Amazon can be a minefield for sellers who don’t do their research. Even more so for private label retailers and brand owners. If you developed a product and you’re thinking about listing it on Amazon, here are a few things you should know.
It’s hard to prevent A-to-Z claims on Amazon, let alone challenge them. And we don’t envy Amazon its job, doing this balancing act between seller and buyer. But when it comes to A-Z claims, the scales have definitely been tilting in the buyer’s favor lately.
For a buzz-phrase, Voice of the Customer sure is a tongue-twister – one that marketers know all too well. But what does market research have to do with Amazon sellers? If you’ve heard about the VOC dashboard, but you don’t know what to make of it, here’s our take on Amazon VOC.
The question on every private label seller’s lips is: What’s the Amazon Accelerator Program? If you sell on Amazon and you want to sign up to Our Brands, join us on a deep dive into how this accelerator works.