Marketing on Amazon – art form or lost cause? We see good things on the horizon for sellers who want to know their target customer on Amazon. Here’s how Data Analytics has changed the way you see your Amazon customer base.
Mastering your Product Title Keywords is essential to any seller who would like to launch a new product on Amazon. In our last two posts we’ve tried to build comprehensive guidelines on the type of ads available on Amazon and how to set them up, as well as an intro into Enhanced Brand Content. We’re closing this series on Amazon PPC with an insight into Product Title Keyword Strategies.
Does advertising on Amazon sound complicated? There are several ways to boost awareness for your brand or product. Let’s have a look at Enhanced Brand Content and how A+ content can improve your image on Amazon and drive traffic.
Tempted to try Amazon ads to promote your product? You’d better start budgeting for your Amazon campaigns, then. But what exactly are they? Let’s take a look at all the ways you can make your items stand out with Amazon PPC.
Amazon can be a minefield for sellers who don’t do their research. Even more so for private label retailers and brand owners. If you developed a product and you’re thinking about listing it on Amazon, here are a few things you should know.
Spring has sprung. But before you give your business a much needed ‘spring cleaning’, let’s see what’s new with Amazon. Get your fill of seller news right here, from the latest issue of the Amazon account holder digest.
Editor’s note: This is a guest post by Jennifer Clark, Content Marketing Manager at TaxJar
Tax-free weekends are nothing new. And over the last 10 years, they’ve become a holiday of their own that savvy shoppers plan around. Sales tax holidays offer no sales tax requirement on purchases of back-to-school items, extreme weather, and emergency preparedness have the potential to increase sales for both brick and mortar stores and online retailers alike.
With the launch of Amazon Project Zero, you’d think counterfeiters are shaking in their boots. But is this counterfeit crackdown all it’s cracked up to be? Let’s give Project Zero a look.
It’s hard to prevent A-to-Z claims on Amazon, let alone challenge them. And we don’t envy Amazon its job, doing this balancing act between seller and buyer. But when it comes to A-Z claims, the scales have definitely been tilting in the buyer’s favor lately.
For a buzz-phrase, Voice of the Customer sure is a tongue-twister – one that marketers know all too well. But what does market research have to do with Amazon sellers? If you’ve heard about the VOC dashboard, but you don’t know what to make of it, here’s our take on Amazon VOC.
