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It’s happening. According to The History of Prime Day, a blog post published the same day as Q1’s results, we can expect Amazon Prime DayPrime Day was initially a one-day sales … More 2022 to take place in July. So, now would be a good time to start making those preparations.
When is Amazon Prime Day 2022?
With the exception of the last 2 years, Amazon Prime DayPrime Day was initially a one-day sales … More always takes place mid-July and lasts for 2 days, give or take some pre-sale days. So, this year, we’re looking at Mon, July 18 and the day after. But nothing’s set in stone yet. So, don’t rule out the week before.
What’s Amazon Prime Day About?
Amazon’s birthday is July 5. To mark the occasion, it has hosted a Prime DayPrime Day was initially a one-day sales … More event every year since 2015. The first-ever Prime Day got mixed reactions, but it’s been going from strength to strength ever since. Not just profit-wise, but mainly in terms of recruiting Prime members.
What Are the Cut-Off Dates for Prime Day 2022?
This year, nearly 60% of people in the USA over the age of 18 will become Prime users, according to eMarketer.
So, it’s safe to assume that Amazon’s 28th birthday party will come with more time-bound deals than ever, including Lightning Deals, 7-Day Deals, and Goldbox offers.
In fact, Prime Early Access deals are already going live.
These are 30-minute tasters of the Lightning Deals shoppers should expect on Amazon Prime Day 2022.
If they’re featured on Prime DayPrime Day was initially a one-day sales … More or the rest of that week, each listing will cost $500 or $300 per deal, respectively.
The deals submission window closed on April 29 this year.
All FBA shipments should be in by June 20 to have any chance of being featured on Prime DayPrime Day was initially a one-day sales … More.
But sellers can still set up coupons and Prime Exclusive Discounts from the AdvertisingAdvertising is a means of communication … More menu for display on Amazon Prime Day 2022.
What Happened on Prime Day 2021?
The year 2021 was full of surprises. As chronicled in our Lessons Learned post, Amazon introduced free replacements for MFN orders, featured count-down timers on every page, showcased influencers on Amazon Live, and sold more private-label household and pet care items than tech products.
Amazon Brands and Own Brands tabs were available on all pages except the homepage.
Small brands were eligible for the Spend 10, Get 10 promo, where Amazon gave buyers a $10 credit.
Also, the Amazon app featured trending and best-rated Prime DayPrime Day was initially a one-day sales … More Deals throughout the event.
The average ROAS was 30% and CPCs grew by a quarter, according to Bobsled Marketing.
But shoppers spent only $44.75 on average and less than $20 per order.
According to PracticalEcommerce, Amazon’s main user base (suburban middle-aged women), was thriftier than in previous years.
How to Prepare for Amazon Prime Day 2022
To celebrate Amazon Prime Day 2022 event, check out our free trial offer. Sign up for BuyBoxBuddy today, and you’ll get a 15-day full-feature trial. That’s 15 days of repricing, SmartLists, and all the analytics showcased in the video above.
Why not give it a go in time for July, and see if it’s the right repricer for you before early deals start? That’s it for now, but please follow our blog for more tips in the lead-up to Amazon Prime DayPrime Day was initially a one-day sales … More 2022. After all, not knowing when is Amazon Prime Day 2022 is not nearly as bad as not doing anything about it.
Melanie takes an active interest in all things Amazon. She keeps an eye on the latest developments and keeps Amazon sellers up to speed.