Amazon repricing: smarts or software?

Using software to help run your Amazon businessAmazon Business is Amazon’s wholesale ... More is no longer a novelty. Whether it’s managing your orders and stock, optimizing your listings, or doing research on what to buy next, Amazon repricing software can relieve some of the pressure on your workflow. So, too, can a savvy technical support crew.

When it comes to Amazon repricing, there’s no shortage of software tools. However, there’s only so much that setting up lower and upper limits can do. If you really want to outlast and outwit your competition in the ecommerce business, you need to up your game.

Does Repricing Take Know-How or Technology?

We think it’s a bit of both. We take this dual approach to repricing because experience shows us there are two factors that play into a successful repricing strategy:

1. Factoring in your market conditions. Sellery, the real-time repricer developed by SellerEngine, does just that, instantly adapting to changes in the market thanks to SmartLists. This unique feature enables sellers to automatically group their inventory into sections, based on different criteria relevant to their business (sales rankThe sales rank of products on Amazon ind... More, sales velocity, BuyBox status, type of competitors, conditionProducts can only be listed on Amazon if... More and many others).

Data is updated dynamically, with inventory items shifting from one SmartList to the next, and their prices changing based on pre-set pricing rules. Technicalities aside, this feature spares you all the brainpower and manpower it takes to reprice every item manually. Here’s how:

• If you’re an FBA seller, and need to know every time your offer is the last one available – so that you can make the most of it – the SmartList feature will help you spot those items.
• If you want to react with a different price strategy when you win or you lose the Buy BoxThis refers to the situation where a sel... More, a Smart list would take care of that.
• If you want to know when your FBA inventory reaches a certain age, so you can accelerate the sale, there are SmartLists you can set up for these items.
• If you want to keep a close eye on sales velocity, to identify bestsellers, SmartLists would help you pinpoint and isolate these items.
• If you need to know when Amazon becomes your main competitor, so you can adapt your pricing strategy, SmartLists keep you up-to-speed with all your competitors’ activities, including Amazon’s.

2. Tapping into the intuition of experts. Let your software support team’s experience inform your decisions. With so much information to take in – at times contradictory – and so many fast-paced changes, it’s hard to stay on top of everything. However, an experienced support team can be the fresh pair of eyes you need to reprice the right way, so use the savviness and skills of these seasoned experts on Amazon repricing tools.

Whatever your goals or business model, an experienced support member will factor in your performance metrics and current best practices, finding opportunities to align your pricing strategy with your specific goals. This insight also feeds into the prudence your business needs to avoid making mistakes, such as selling at a loss.

At SellerEngine, our support team brings together members with extensive experience, who stay in touch with Amazon sellers constantly, attending industry conferences and exhibiting at trade shows to take the pulse of the industry.

We leverage what we learn from our clients, so the software support team is up to speed with the latest changes to Amazon policies. We can use these insights by applying them to your repricing approach, to build up the strategy you’re looking for, and to perfect our suite of services, which includes Amazon Account Reinstatement, Customer Support and Account Audit.

So, do you need Sellery and our services to reprice? No. Do you need them for the fastest and safest Amazon repricing strategy? Yes. Remember: when you have a smart repricer and a savvy tech crew to do the hard work for you, you’re halfway there. We’ll be standing by, though, ready and eager to show you how much more you could achieve with Sellery and our Services packages.

Iulia is one of SellerEngine’s Repricing Experts. She takes pride in being kind and helpful and goes by the saying ”sharing is caring”.