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This is a guest post from Skubana
Amazon reviews make it easier for customers to purchase products online, by relying on shared opinions from peers rather than examining products themselves. But, with rampant abuse of the system and many customers aware of fake reviews, modern consumers are placing less and less stock in good reviews. Amazon recognized this problem and began working to combat it, banning paid and incentivized reviews and offering a “Verified Purchase” badge to add veracity to reviews.
The “Amazon Verified Purchase” badge means that the customer bought the item through Amazon. As of November 2016, Amazon is also using Verified Purchase reviews as part of their ranking algorithm. To get the badge, customers simply leave a review and Amazon verifies if they purchased it with that account. If they haven’t, the badge simply won’t appear. Amazon also limits the number of non-verified reviews a customer can leave to 5 or less per week.
These efforts are intended to ‘clean up’ the Amazon review space, making it harder to game the system, and harder to pay for reviews. At the same time, you still need reviews to rank in Amazon’s search algorithm, to drive conversion, and to make sales. So, you need to understand how Verified Product reviews work, how to get them, and what qualifies.