We’ve got our own branded products and rarely have any competition. We don’t need to reprice to win the Buy Box.
Here at SellerEngine, we’ve heard this from a number of Amazon sellers.
If this sounds like something you’ve said about your Amazon business, keep reading to find out why repricing software like Sellery can help your business.
Repricing Isn’t Just Winning the Buy Box!
Even if you have the Buy Box 100% of the time, you should still reprice!
Why?
Repricing is about optimizing your own prices to get more sales and greater profits. And that’s what Sellery’s great at. Let’s look at two common situations that sellers of their own branded products face and how Sellery can help.
All Buy Box–No Sales
If you have no competition and are winning the Buy Box 100% of the time, but no sales are happening how do you try to generate more sales?
Use Sellery to experiment with pricing. Start by creating a Smart List that includes items with few sales in the past week (or month).
Then in your Pricing Overview, you can offer a discount on those items:
As you get more sales on these items, they won’t be discounted, as they’ll be removed from the Smart List you created.
By using a series of Smart Lists and pricing strategies, you can create a funnel effect, where as items don’t sell, you can offer progressive discounts. You can also do the opposite to increase prices! Create pricing rules for items that have sold many units in the past day (or week) and increase the price!
Be Proactive about Profits
If you’re not repricing your best sellers, you’re missing out on profits. One of the biggest advantages of selling on Amazon is the ability to experiment with your prices. Even a small price increase on a top selling item can result in a big boost to your bottom line. Use Smart Lists to create lists of your best selling items and increase their prices.
As long as your items continue to sell, continue increasing your prices. Your goal is to find the point where you’re maximizing your profits without sacrificing too many sales.
Start Using Sellery
If you’d like to experiment with prices for your items using Sellery, start your free 2-week trial today! You’ll find that Sellery can help you:
- Grow your sales and profit
- Increase your Buy Box ownership
- Stay ahead of your competition
Plus you’ll have unlimited access to our dedicated Help Team. They’re here to help you get started and make sure that Sellery is doing its best to help your Amazon business.