We’re back from Chicago, and we miss it already. We’ve had such a great time at IRCE 2017, that we simply had to share what happened, what we’ve learned this year, and what we’ll be working on in the months to come.
Held last week in Chicago, IRCE 2017 was an even more rewarding event for us this time around than in previous years. For one thing, we were happy – sore feet and all – that our marketing efforts paid off and we were busy non-stop during the show.
As always, this must-attend conference has given us the opportunity to touch base with existing customers and meet new people from a whole range of companies. We were also pleased to meet our partner Payoneer, who graciously stopped by to talk about how they can continue to help our clients.
Many of the lovely people we spent time with last week were eager to offer their feedback. We’d like to share some of it here, to show that we’ve listened to their suggestions and we’ll do our best to make them happen.
IRCE 2017 Takeaways
1. Several people noticed Amazon seems to remove the Buy Box based on Google shopping price. This is something we’ll be closely observing. We’ll definitely provide an update on the Blog when this piece of information is validated.
2. Buy Box ownership and various Buy Box scenarios were a hot topic. With a new feature designed in-house by SellerEngine and ready to be launched soon, we’ve had really productive talks and gathered great feedback from current as well as prospective customers. Stay tuned for the full release of the Buy Box Optimizer. Are you a current Sellery customer, and want to check it out? Just let us know.
3. Getting feedback (as mentioned above), is one to the greatest takeaways we have from such events. IRCE 2017, as well as other shows we’ve attended, have proved to be great opportunities to meet our customers in person. This definitely enhances our customer relationships beyond the high level of customer support we offer.
4. Our unique and much appreciated Smart List feature was also a topic of discussion and we got some good suggestions based on our customers’ strategies and use cases.
5. IRCE is traditionally oriented towards multi-channel retailers, so we were happy to see them asking us to tailor our tools towards other platforms as well.
6. Private label, as a business model, is gaining traction. So sellers would like tools that can identify worthwhile products, cater specifically to a competition-free environment, and do time-based repricing.
7. Arbitrage, on the other hand, seems to be falling off the radar. This makes our Profit Bandit users worry about their future as Amazon sellers.
These are some of the things we’ve taken into consideration after IRCE 2017. If we overlooked a specific topic here or it hasn’t come up yet, we welcome any suggestions from our readers in the comment section below.
On a different note, the name Retail Global came up quite a bit. It’s a small event in Las Vegas, oriented to the Amazon seller community, which has piqued our interest. So we’d like to know if any of our readers will be attending it this September, and we’d be grateful for any comments you could make on the topic.
Trish Carey has been working in marketing for over 15 years, with a background in digital and social media. She is the Partnership Director for SEMpdx, on the Education Committee for SEMPO, and the Communications Committee for the Multnomah Athletic Club. She also enjoys travel, cooking, and wine tasting. You can follow her on Twitter, LinkedIn or Google+