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Amazon suspension series: 5. selling items that are not as advertised

not as advertised

Customers have come to expect perfect products and exceptional service every time they order from Amazon.com. So, warning emails and account suspensions are the norm when buyers don’t receive exactly what they ordered. But if you’re at risk of losing your seller privileges for selling items that are not as advertised, we may be able to help.

Continue reading to see how to reinstate your account and redeem yourself.

In our last post, we gave you a walk-through of the typical appeal process for those who have been accused of selling inauthentic items on Amazon. We’ll be moving on now to the issue of selling items that are not entirely as described, not as advertised on the product page, or different altogether.

 

 

 

 

 

 

First of all, let’s see what could have caused the warning email or the suspension. Anything that makes your offer even slightly different from what the product page says will probably trigger a reaction from Amazon.

For a comprehensive overview of all the flaws and discrepancies.

1. Start by looking at:

2. Check sales history for that item. Find the pattern, if there is one. Do the customers return it for similar reasons?
3. Then check your inventory for other units. If you’ve had trouble with this item before, consider withdrawing your listing for it.
4. If the item in question is part of your FBA inventory, open a case with Amazon, so that they check the rest of the inventory for you.
5. If it’s part of your commingled inventory, you may prefer to have the item returned to you, rather than disposed of. Occasionally, you may find proof that the problematic item was not part of your stock, such as labels or shrinkwrap that don’t match your own.

 

 

 

 

 

 

 

There may be a few things you could try to avoid triggering another email or account suspension:

If you’re worried about selling these newly-listed items without sales ranks or reviews, consider using Amazon Promotions/ Amazon Sponsored products to boost sales.

 

 

 

 

 

 

 

 

Not only will Amazon want to see that you’ve looked into the issue and dealt with it, but also that you’ve come up with a promising plan to avoid it in the future. So, after going through points A and B above, you may want to give Amazon some reassurance that you’ve purged your inventory in the meantime. Then, prepare a plan of action that focuses on targets like:

Finally, when you muster up the courage to write to Amazon, try to adapt these generic solutions we recommended above to your specific business model. Also, the more progress you make on each one of your targets before you write your letter of appeal, the better. That said, try not to put off writing to Amazon for too long.

 

Our next post will discuss why appeals get denied so please stay tuned if you’d like to follow our advice on the matter.

 

Irina H. is our International Business Development Specialist and our company do-all, whose motto is ‘Never give up, never give in, and always give it your best’.

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