A performance rating on a scale of 1 to 5 stars (5 being the best). The overall feedback score is displayed as a percentage on the offers page, as seen in the right hand side the image to the right. A more detailed account of recent and lifetime customer...

  Part of the Fulfillment by Amazon (FBA) program, EFN enables sellers operating in Europe to store Prime eligible products in a fulfillment center near them, allowing Amazon to ship the products to customers across the continent. In return, sellers must list the products across European venues and pay...

  A program whereby sellers can pay Amazon.com to facilitate reviews. On the seller’s behalf, Amazon contacts customers who have already bought qualifying products to offer a symbolic $1 – $3 reward for taking the time to review those products. Any such review will then be displayed with the...

  When an item stored at an Amazon fulfillment center is about to be disposed of because it’s not worth the cost of returning it to you, then Amazon will dispose of it. But this can only happen if you’ve logged into your FBA inventory report and specifically created...

  The name of the payment Amazon makes to you. It’s usually every 2 weeks, but you can also request it to be sooner than that. A list of your disbursements is available in the Payment Summary in Seller Central. For new sellers, it could take an extra few...

Review and feedback are sometimes used interchangeably by Amazon users. After all, both refer to a testimony from the buyer and both involve a star rating from 1 to 5. However, a review refers to the product, while a rating refers to the service (i.e. the seller’s performance). A...

Products can only be listed on Amazon if the seller states the condition they’re in. Amazon lists its condition guidelines here. Note that they do not correspond to the guidelines you’d see on eBay, Abe, etc., and they can be different from one category to the next. You may...

This refers to the situation where a seller’s offer is featured on Amazon as the main option for a buyer. When the buyer presses the ‘Add to Cart’ button, Amazon automatically adds the featured product in the buyer’s cart. If the buyer then completes the order, they will have...

Amazon Brand Registry is a tool that enables brand owners to personalize their product pages on Amazon. It’s available to manufacturers, artisans, makers of personalized items, and own label sellers who have their manufacturer’s authorization. Registering grants brand owners complete control over their listings, giving them exclusivity over the...

A category on Amazon referring to media. Back in 1994, when Amazon was launched, this was Amazon’s only product category, but since then, products have been classified into 38 categories and hundreds of sub-categories, as seen here. Sellers still refer to these as BMVD products, though, because they tend...