To put it simply, the Order Defect Rate is the percentage of unfulfilled orders averaged over your total sales in a certain period. If it’s over 1.19%, then you’re on the verge of having your account suspended. We discussed high defect rates and other such issues in this blog...

  Part of the Fulfillment by Amazon (FBA) program, MCI enables sellers to choose the European countries they want to list and ship their products to. They’re able to split their inventory across any number of European venues (currently up to 5).

    Amazon occasionally restricts the minimum number of units an Amazon user can buy, with or without Prime membership. It’s similar to the ‘add-on’ restriction for free shipping, but it’s never applied alongside it.

  It’s the suggested price that manufacturer recommends that retailers sell their items for. On Amazon, it’s rarely the selling price.

  Simply the lowest price an Amazon product is being offered for. Amazon displays the lowest absolute price on the product page, as seen below.

  Time and stock limited promotions available to Amazon customers on a 1-unit basis. The deals are displayed on the Today’s Deals page and the Prime Day page (Prime members only)      

A score between 0 and 1,000 calculated by Amazon over a 90-day period to evaluate a seller’s FBA inventory management over time and to set storage limits

  Professional sellers are also called Pro Merchants on Amazon. They tend to be businesses and other organizations. Amazon has developed the Professional Selling Plan for them, whereby they’re charged a fixed rate on a monthly basis rather than based on the number and type of item sold.

  A virtual shipment that sellers must create every time they ship items to an Amazon Fulfillment Center. It’s a report that Amazon’s staff will use to compare what’s been received versus what was declared by the seller. There are various ways to do it, including manually or via...

  Headline Search ads, once available only to vendors, are now available to all brand owning merchants on Amazon. They grant access to the top banner on search results pages (SERPs), so they’re considered a form of top-of-the-funnel marketing. They’re keyword driven and they can be used to send...