Amazon occasionally restricts the minimum number of units an Amazon user can buy, with or without Prime membership. It’s similar to the ‘add-on’ restriction for free shipping, but it’s never applied alongside it.
Time and stock limited promotions available to Amazon customers on a 1-unit basis. The deals are displayed on the Today’s Deals page and the Prime Day page (Prime members only)
A score between 0 and 1,000 calculated by Amazon over a 90-day period to evaluate a seller’s FBA inventory management over time and to set storage limits
Professional sellers are also called Pro Merchants on Amazon. They tend to be businesses and other organizations. Amazon has developed the Professional Selling Plan for them, whereby they’re charged a fixed rate on a monthly basis rather than based on the number and type of item sold.
A virtual shipment that sellers must create every time they ship items to an Amazon Fulfillment Center. It’s a report that Amazon’s staff will use to compare what’s been received versus what was declared by the seller. There are various ways to do it, including manually or via...
Headline Search ads, once available only to vendors, are now available to all brand owning merchants on Amazon. They grant access to the top banner on search results pages (SERPs), so they’re considered a form of top-of-the-funnel marketing. They’re keyword driven and they can be used to send...
An umbrella term for various forms of product identification on Amazon supported by GS1. It includes UPCs, ISBNs, and EANs, among others. More details are available on the GTIN website.
Selling certain products and brands on Amazon comes with restrictions. When this happens, the seller must ask for Amazon’s approval and/or meet various extra requirements. These brands and product categories are called ‘gated’. You’ll probably also hear the term ‘ungating’ on seller forums, which refers to lifting these...
