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Getting the most out of a sku name

Reading time: 2 minutes
May 31, 2012
Each product in your inventory must be given a unique stock keeping unit, more commonly known as a SKU. It might be easy to just number your SKUs, starting with 0000001 and just incrementing each time you add a new inventory item. But SKUs can be incredibly valuable, if you...
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Start selling on Amazon, part 3: the essential equipment

Reading time: 3 minutes
May 29, 2012
Note: This is another installment in my ongoing Amazon Fundamentals series. -JD So, you've picked your product and decided on MFN or FBA fulfillment. What comes next? Before you start selling on Amazon, you should make sure you have all the essential equipment on hand. There are plenty of really fun gadgets...
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Weekly news round-up for may 25th

Reading time: 2 minutes
May 25, 2012
This week in Amazon news: stolen Lego sets sold on eBay, a bookstore chain in the UK will start selling Kindles and Amazon has their yearly shareholder meeting. Silicon Valley Exec uses Fake Barcodes to Steal Lego - Allegedly using fake barcodes that he printed himself, a top executive at...
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Sidestep the competition with product bundles

Reading time: 2 minutes
May 24, 2012
Note: This is another installment in my ongoing Amazon Fundamentals series. -JDUpdated 10/31/2012: Debra Conrad from ThriftingForProfit.com pointed out an error in this post and also provided a few new tips. Thanks Deb! -PaulAre you sourcing Amazon inventory from Big Lots, Target, Walmart, Costco or other big-box retailers? So are many other Amazon...
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Making the most of multi-channel fulfillment

Reading time: 2 minutes
May 22, 2012
Note: This is another installment in my ongoing Amazon Fundamentals series. -JD What is Multi-Channel Fulfillment? Are you an Amazon FBA seller? Do you sell through other venues, like e-Bay or your own website? Are you listing the same inventory items all over the Internet? If so, then you...
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Weekly news round-up may 18 2012

Reading time: < 1 minutes
May 18, 2012
Check out this week's Amazon news. Ads for sale on the Kindle Fire, the most well-read cities in America and more! Amazon Releases List of 20 Most Well-Read Cities - Is your hometown on the list? I was surprised by a few of them, especially Miami at number 6!...
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Usps bans international/apo/fpo/dpo shipment of lithium batteries

Reading time: < 1 minutes
May 16, 2012
Starting today, May 16, 2012, the USPS is no longer allowing lithium (li-ion) batteries (rechargeable and non-rechargeable) to be shipped internationally or to (or from) APO, FPO or DPO locations. These batteries can still be mailed within the US and its territories. This is big news for sellers, especially...
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Understanding order defect rate

Reading time: 2 minutes
May 15, 2012
Note: This is another installment in my ongoing Amazon Fundamentals series. -JD Order Defect Rate (ODR) is one of the most important metrics for Amazon sellers. By looking at this single value, Amazon has a good idea of how you’re performing as a seller. But where does this number...
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10 years and counting!

Reading time: 2 minutes
May 14, 2012
This past weekend was the 10th anniversary of SellerEngine.com. We're all very excited to be part of something that has had such a lasting impact on so many people! Today I’d like to share with you the story of one of our early users, Ken, who’s been an Amazon.com seller...
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Weekly Amazon news round-up

Reading time: 2 minutes
May 11, 2012
Friday! Time for more another installment of weekly Amazon news. This week we take a look at two new fulfillment centers, fancy clothes and a boy wizard. What do New Fulfillment Centers Mean for Sellers? - Amazon announces plans to create two new fulfillment centers in California, including a 950,000...
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