Vendor Central is an invite-only platform available to businesses that want to sell products directly to Amazon, known as vendors, first-party merchants or 1PVendors, first-party merchants or 1P are... More. Once registered, companies submit product listing and wholesale prices through Vendor Central, and wait for Amazon to order and pay for their products. The platform gives vendors access to the VineA reviewer program available exclusively... More program, as well as various advertisingAdvertising is a means of communication ... More solutions.