seller fulfilled primeA fulfillment model that enables third-party sellers to display the Prime badge for offers they list on Amazon without shipping the products to a fulfillment center. Sellers ship the products straight from their warehouse using Amazon-approved couriers and committing to Amazon’s one-day delivery requirement. The program is well-suited for expensive, fragile, slow-moving, and personalized products. Only sellers with an on-time shipping rate of 99% or more and a cancellation rate under 1% are eligible.