Brand owners who enter into an online exclusivity agreement and pay Amazon an extra 5% on all sales, including non-participating items, become part of the Amazon Exclusives program. Perks include A+ content, access to a dedicated brand advocate and a Sponsored Ads specialist, Video Manager account, free Lightning Deals, monthly access to Best Deals, and HTML content, among others. The brands are also featured on the Amazon Exclusives storefront A storefront is the page Amazon u... More.