I don’t understand how this works. If a million sellers use SellerEngine’s software to automatically reprice their inventory, how long before everyone is selling books for a penny? It is impossible for everyone to have the lowest price on line, but it is possible for the price to drop to the point where it is not worth listing.
Keep reading to learn the answer to this great question.
The Name of the Game
Competing with other sellers using repricing software is the reality of selling on Amazon today.
Unless you’re selling private labeled items, product bundles, or especially hard-to-find items, you’re unlikely to be the only seller on Amazon.
Competition is the name of the game for 3rd-party Amazon sellers.
But How are you Playing?
What I’m about to say next is one of the most important things to understand about Sellery, SellerEngine Plus and repricing software in general:
Repricing isn’t undercutting other offers. Repricing, at its core, is maximizing your profits on every sale you make and making sure you make profitable sales.
I’d encourage everyone to read my post on Repricing Myths to understand what repricing isn’t.
What Our Repricing Software Doesn’t Do
Out of the proverbial box, Sellery and SellerEngine Plus do not just automatically undercut your competition, causing instant pricing wars and resulting in penny books and rock bottom prices on all of Amazon.com’s 300 million items.
Sellery and SellerEngine Plus require you to create the rules that determine how you reprice your items. These rules will be different for every Amazon seller.
And there’s more to it than just the rules that govern how you reprice. There’s also identifying the competition that matters to you: only sellers with items in comparable conditions, only sellers with great feedback, only FBA sellers, etc.
SellerEngine’s Safeguards
Sellery, in particular, encourages you to upload accurate costs for all of your Amazon inventory. Using that information, as well as estimates of shipping costs and Amazon fees, Sellery calculates a minimum price that acts as a floor you won’t sell below.
Even if your strategy is to undercut other sellers (some of whom may be using similar software), you won’t just keep dropping to 0. Sellery will respect your floor price. Or you can even set a higher floor price to ensure that there’s more profit built into your items.
Every Business is Different
If two sellers of the same item are using Sellery, they may compete against each other. But they almost assuredly won’t compete in the same way because our software is so customizable.
- Their competition filters will be different.
- Their pricing rules will be different.
- Their item cost and floor prices will be different.
Getting Repricing Right
If you’re using Sellery or SellerEngine Plus, our dedicated Help Team is available to show you everything our software has to offer. Let them show you how your sales and profits will grow with our repricing software.