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Weekly Amazon news round-up jan 11 2013

SellerEngine Weekly News Round-Up

This week in Amazon news, a Monopoly bubble might be around the corner, growing mobile sales on Amazon.com, a big gain for Amazon shareholders and Target expands its price-matching policy.

Monopoly to retire one of its iconic game pieces – After the excitement of the Twinkie Bubble of 2012, every Amazon seller should be looking to cash in on the Next Big Thing! And this could be it! Monopoly is going to be removing one of its classic game pieces based on the results of an internet vote. Any ideas how you can take advantage? I think sellers should search thrift stores for vintage pieces and then create bundles with new sets of Monopoly!

Eight percent of Amazon’s sales come from mobile – 8% of Amazon’s sales during 2012 came from mobile shoppers. Do you have ideas on how can you make your listings more appealing to mobile buyers? I think product images are key. Clearer, bigger and sharper. I think fewer sellers read descriptions on smaller mobile screens and are more likely to be swayed by quality product images. And of course, offering a competitive price and FBA shipping can help sway shoppers who may be comparing your listing to an item they’re looking at in a brick and mortar store.

Target vows to price match Amazon – No longer just a holiday promotion, Target will be matching Amazon prices year-round. However, this applies only to offers from Amazon.com, not 3rd party-merchants.

Morgan Stanley Upgrades Amazon Stock – Amazon’s stock took a big leap earlier this week after analysts predicted that global E-commerce sales will double to $1 trillion by 2016.

If you have any ideas for more news stories to feature, let me know through a comment here or find me on Twitter, @SellerEngine.

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+Paul Cole

 

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