SellerEngine

Is Amazon driving away their own customers?

New Ads on Amazon's Offer Page

Last week, Amazon began testing a new spot for ads: right on the offer page where you’re fighting other sellers’ offers for the coveted top spot in the list.

These ads appear alongside regular offers, but are different in several very important ways. Keep reading to learn more.

Big Differences

Advantages for Amazon Sellers

There are two great advantages that 3rd-party Amazon sellers will likely have over these ads:

Questions to Consider

And perhaps the most important question of all:

Will customers opt for these offers, or keep choosing the regular ones?

Time will tell. For now, this program’s viability is still being evaluated, so we’ll have to wait for the official announcement before we can assess its long-term impact.

In the meantime, we’ve reached out to our contacts at Amazon and will update you with new information as we receive it.

What do you think of these ads?

Emin Filip

Emin Filip follows trends and advances in online selling, looking forthe impact they may have on online merchants, including 3rd-party Amazon sellers.

At SellerEngine he is the Product Owner of Sellery, the premier repricing software for Amazon sellers. He makes sure that the needs of Amazon sellers are reflected in SellerEngine’s software.

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