Amazon Brand Registry is a tool that enables brand owners to personalize their product pages on Amazon. It’s available to manufacturers, artisans, makers of personalized items, and own label sellers who have their manufacturer’s authorization. Registering grants brand owners complete control over their listings, giving them exclusivity over the Buy Box and Enhanced Brand Content rights, the ability to report sellers who hijack their listings, and the option to use Amazon’s GCIDs rather than GTIN barcodes.
